About Us

Invoke is a technology driven, real-time market research company. We enable business and marketing leaders to make key decisions using data-driven, live research events. Our patented technology is used to test long and short form video content, new product concepts, brand and product messaging/positioning, and more, in 60-90 minute live sessions. Television networks, studios, global consumer brands, and digital forward companies all use Invoke to move their initiatives forward with confidence and consensus.

The unique value Invoke brings to its clients is our ability to probe deeply and find causation. We identify the root drivers of consumer preference and behavior. This is the magic of qualitative research. And Invoke does this in real time, at a large scale. We call it Big Qual.

We join all the key stakeholders at a client site and take them through a live, hour long journey with hundreds of consumers. Our technology automates the synthesis of the consumers’ comments and feedback, and produces data-rich reports, in real time. At the end of the hour, our clients have a decision made. Velocity is value.

Leadership Team

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Gigi Wang

Chief Executive Officer

Gigi has spent her career in technology, consulting, and market research. Prior to joining Invoke, she held numerous positions with market research and industry insight companies. Key positions include CRO at the Yankee Group, EVP at TNS (a WPP company) serving the Consumer and Technology sectors, and SVP and CMO roles at IDC.

She holds an M.S. in Engineering Management from the University of Massachusetts and B.S. in Operations Research from Cornell University. Gigi has served as a Director of Invoke since 2011.

Yossi Hazan

Chief Financial Officer

Yossi has over 20 years of experience working as a senior executive with fast growing software (SAAS and perpetual ) companies with experience in corporate finance and controllership, planning & analysis, operations, business development, M&A, strategic planning, and leveraged financing.

Yossi has led the development and execution of business and financial strategies via setting management agendas, managing performance against internal and external targets and market trends.

Yossi holds a BA in Economic and Accounting from the Tel Aviv, Israel University and he is a CPA (certified in Israel).

Peter Mackey

Chief Research Officer

Peter has an extensive career helping businesses optimize their brand engagements through a better understanding of their customers.  His multi-faceted marketing career has given him a deep experience in market research, brand building, communications and customer experience. For the past twenty years Peter has been building, growing and leading global research practices, most recently as CEO of Hall & Partners New York, a specialist in brand and communications research. He is the rare breed of researcher who has excelled in, and built practices around, both qualitative and quantitative methodologies. Peter is a graduate of the University of California Berkeley with a BA in Political Economics.