Invoke’s team of researchers has conducted hundreds of tests across many different ads and communications. We understand that optimizing communication effectiveness goes beyond simply measuring breakthrough and motivational impact.
Instead, we help you understand:
Our team will work with you to recruit the appropriate audience, ask the right questions and develop a Discussion Guide that includes your key evaluative measures.
And for each session, we’ll allot time to insert on-the-fly questions so that you can address pertinent issues in real-time.
As participants respond in real-time, you’ll see how the creative executions perform vis-a-vis your key evaluative measures – enabling you to conduct real-time probes by inserting on-the-fly questions and conducting 1:1 chats.
We’ll eliminate order bias by using monadic or sequential monadic designs to test your creative executions.
We can pinpoint the moments in videos that work – and those that don’t. Participants use a mouse to provide in-the-moment feedback, including a “tune-out” button to identify where audiences are most likely to drop off.
We’ll examine verbatim responses to open-ended questions so we can understand exactly what drives the qualitative metrics.
To choose a winning creative execution, we can reintroduce each executions to participants before we wrap up each research event. These forced rankings give you the confidence and clarity to act quickly.
This close collaboration made it possible for the creative team to cycle more ideas through and develop more relevant creative than previously.
Invoke gave us the chance to hear from our consumers to better relate to them and optimize our ads and due to the amount of people we could talk to at once, we had the confidence to make some critical decisions very quickly.
For us, it allows collaboration, rich quantifiable, high-quality data, easy-to-use deliverables, timely results and development of a clear, actionable story.