Viewership has become an amorphous combination of live and streamed occasions across networks, programs and platforms. Defining your brand and identifying your brand advocates requires a fresh understanding of the drivers behind viewing occasions. Invoke can help you understand “why” viewers make the choices they do.
Invoke can help you develop intimate relationships with viewers by going beyond big data and probing “why”:
Say goodbye to the headaches that arise when linking findings across different methods and sample frames. All your data is contiguous from one source using one uniform survey instrument.
If you need a nationally-targeted sample of prime-time viewers or a unique target that fits a specific profile, Invoke’s panel partners will find the right viewers.
After viewing the content, participants respond to your key quantitative diagnostics that are coupled with qualitative open ends – enabling you to fully understand the “why” behind their ratings, and allowing you to pinpoint key drivers for viewership and potential areas for improvement.
Viewers don’t always react as expected. Invoke’s patented platform allows you to insert on-the-fly questions and conduct 1:1 chats in real-time so you can obtain the clarity you need.
This close collaboration made it possible for the creative team to cycle more ideas through and develop more relevant creative than previously.
Invoke gave us the chance to hear from our consumers to better relate to them and optimize our ads and due to the amount of people we could talk to at once, we had the confidence to make some critical decisions very quickly.
For us, it allows collaboration, rich quantifiable, high-quality data, easy-to-use deliverables, timely results and development of a clear, actionable story.