All posts by Dan Krason
Invoke, widely recognized for its ability to combine rich, qualitative perspectives with large, quantitative sample sizes, hosted a complimentary webinar that examined the online and offline shopping habits and attitudes of Millennials. It was the 3rd online event in the Xperience Invoke series that focused on this prized demographic.
The methodology for the survey included Invoke’s LIVE platform for conducting Large-Scale Focus GroupsTM, as well as a mobile survey that was conducted in-store. Researchers and marketers that participated in the webinar receive access to a research report that highlights the key findings and takeaways. Additionally, a recording of the session can be seen here: