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Join us at Qualitative 360 in Atlanta on March 25-26

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You’ll see Dialsmith’s moment-to-moment testing combined with Invoke’s Large Scale Focus Groups™ as we explore the DNA of a winning summer movie trailer, in real-time.  

  • Grab a front-row seat as a consumers provide quantitative and qualitative feedback on competing movie trailers for an upcoming summer blockbuster. 
  • Understand how to generate actionable insights from a unique combination of moment-to-moment testing and Large Scale Focus Groups™ 

This fun and fast-paced session will be led by Wayne Goodreau, VP of Research & Insights at Invoke, and David Paull, Founder & CEO of Dialsmith.

Join us on March 26th at 1:00pm at the Crowne Plaza Midtown.



Recording Of Webinar: “The changing nature of technology assimilation” Now Available

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In this installment of the Xperience Invoke Series, we used Invoke’s patented methodology for conducting Large Scale Focus Groups™ to better understand the “how” and “why” behind the evolving impact of technology on consumers. During this live research event, we explored:

  • How new technology has changed the way we do even the most basic tasks.
  • How these attitudes  and behaviors differ across generations – Boomers, Gen X and Millennials.
  • Beliefs about new technology what consumers love, what they hate and what they hope is next.
  • New opportunities for marketers to capitalize on attitudes and behaviors that can help to build stronger ties to customers.

Researchers and marketers that participated in the webinar receive access to a research report that highlights the key findings and takeaways.  Additionally, a recording of the session can be seen here:

Announcing a merger with Academic Management Systems

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Invoke has merged with Academic Management Systems (AMS).  Currently, more than 300 premier educational institutions rely on AMS’ CoursEval™ to generate student ratings of courses and instructors.  Combining Invoke and AMS promises establishes Invoke as a technology and insights leader in qualitative and quantitative research for the market research industry as well as academia.

This new organization is investing in the development of a new and re-imagined survey platform built for general use and specific applications.  An agile approach will be taken in order to develop/build at a faster pace. The new platform will include a next-generation user interface and state-of-the-art technology components/services.

The first release will contain a minimal viable feature set, or a simplified version, derived from client feedback and a review of unmet and underserved needs in the commercial and academic marketplaces.  The technology stack will include Java, hybrid data stores, and a responsive interface that automatically adjusts to the device you’re accessing the software on.  Subsequent releases will include more advanced features and a migration plan for seamless integration.

This initial version is intended to be used by new clients.  Current clients will be introduced to the new product in a phased approach as features are added and aligned with your specific usage.

To learn  more about this amazing opportunity, read the full press release.

Invoke Launches a Charitable Giving Campaign for the Holidays

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Invoke, a recognized pioneer in large-scale focus groups, has launched a campaign to help those in need during the holiday season. Until December 31, 2014, Invoke will donate $1,000 for every research project that is awarded. Donations will be made on behalf of clients to one of three charities, including; Feeding America, Wounded Warrior Project, and Toys for Tots.

“Thanksgiving is a time for gratitude and reflection. All of us at Invoke are proud of our accomplishments over the past several years. We want to share our good fortune with our clients — and with communities across America”, said Basil Bennett, CEO. By donating $1,000 for every project that is awarded from now until December 31, our clients will help us feed the hungry, give toys to less fortunate children, and assist our wounded service members.”

Invoke is pleased to share its good fortunes with charitable organizations known for making a measurable difference in people’s lives. Feeding America works with a nationwide network of member food banks that feed more than 37 million people through food pantries, soup kitchens and shelters. The Wounded Warrior Project offers a variety of programs, services and events for wounded veterans of the military actions following the events of September 11, 2001. And, Toys for Tots is a charitable organization that has collected and distributed 469 million toys since it was first established in 1947.

“We look forward to making a difference during this season of giving and appreciate our continued loyalty from our clients.” said Dan Krason, VP of Sales & Marketing.

To learn more about Invoke’s charitable giving campaign — including how you can participate — please contact Invoke at, or 781.810.2700.


Dan Von Kohorn is announced to Invoke’s Board of Directors.

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Mr. Von Kohorn brings an impressive and diverse background to Invoke. He has founded several companies, served as CTO, and is an active investor and corporate advisor. His expertise includes investment management, machine learning, and decision-support systems.

Mr. Von Kohorn is currently the CEO of v2 Ratings, a Principal at Beta Fund, and a Director at Mediatech Capital. Previously, he ran a commodity fund for seven years and developed investment signaling for two global equity funds for nine years. He has been working with startups for ten years, including founding ThoughtStore, a web-based market for intellectual property that was acquired in 16 months. He began his career at JP Morgan Investments.
“We conducted an extensive search for someone who would further strengthen our board’s breadth of talent and background, and we are confident that Dan’s technical expertise and undertaking of growth companies is going to make an important and positive impact on Invoke.” said Basil Bennett, CEO of Invoke.  “Invoke’s patented technology provides a unique and superior solution for large customers running focus groups. I’m honored to be joining their board,” said Von Kohorn. “I have tremendous respect for the other board members, and I look forward to working with them.”

Mr. Von Kohorn is a graduate of Princeton University. His election to the board of directors is effective immediately.