The Invoke Blog

The latest from inside Invoke...

Meet The Team – Bar

Meet Bar Fluet, one of our Research Managers.  Clients who work with Bar value her research expertise and appreciate her dedication in going above and beyond. In her six years with the company, Bar has mastered the magic of an Invoke Live session. She is also in lock step with our clients, and the marketplace at large, in identifying the major trends in consumer preference and behavior. When she’s not helping clients discover actionable insights, she...

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The Netflix Situation: Is It All About the Value Equation?

Much has been made of Netflix’s recent Q2 earnings. The company reported a loss of 126,000 domestic paid subscribers and missed its forecast for global subscriber growth, sending news outlets and market analysts into a frenzy. According to the CNBC article linked above, the company blames price increases, a weaker slate of content, and its strong Q1 growth for its Q2 performance. Journalists and analysts, meanwhile, have tacked on the ideas of increased competition and...

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Are you ready for some research?

Hey there, reader. Did you know the Super Bowl is coming up this week? Of course you know. Over 100 million viewers tuned in last year to catch the big game and while that is a decline in viewership compared to years prior, it’s still a lot of people tuning into a singular event. The showdown between my beloved New England Patriots and the Los Angeles Rams is a big draw for many, but if you are going...

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