The Invoke Blog

The latest from inside Invoke...

The Netflix Situation: Is It All About the Value Equation?

Much has been made of Netflix’s recent Q2 earnings. The company reported a loss of 126,000 domestic paid subscribers and missed its forecast for global subscriber growth, sending news outlets and market analysts into a frenzy. According to the CNBC article linked above, the company blames price increases, a weaker slate of content, and its strong Q1 growth for its Q2 performance. Journalists and analysts, meanwhile, have tacked on the ideas of increased competition and...

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Are you ready for some research?

Hey there, reader. Did you know the Super Bowl is coming up this week? Of course you know. Over 100 million viewers tuned in last year to catch the big game and while that is a decline in viewership compared to years prior, it’s still a lot of people tuning into a singular event. The showdown between my beloved New England Patriots and the Los Angeles Rams is a big draw for many, but if you are going...

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Meet The Team: Forrest

Invoke Sales Director, Forrest Sallee, brings years of experience partnering with clients to develop high-value solutions. He works with global companies to do real-time testing of UX/UI, ads, brand messages, and much more. Forrest is the current president of Puget Sound Research Forum, a fellowship of researchers whose work influences key marketing, business, and social decisions. He’s also constantly gaining followers on social media as he shares his thoughts on the power of shared experiences. When Forrest...

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