The Invoke Blog

The latest from inside Invoke...

How Should Brands Navigate The Social Issue Landscape?

I recently stumbled on an article in AdAge that felt incredibly timely to me given some of the recent work I have been doing at Invoke. The article is here and it talks about how some brands (namely, Anheuser-Busch InBev and Hyundai) are showcasing their efforts to align with social issues in spots for the Super Bowl this Sunday. Specifically, Hyundai will be focusing on its Hope On Wheels organization’s fight against childhood cancer and AB...

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Invoke™ to Demo Next Generation of CoursEval™ at HLC Conference 2017

Improvements Designed to Drive Superior Survey Response Rates and Improve Teaching Effectiveness WALTHAM, MA, March 30, 2017 – Invoke™, the pioneer in course evaluation systems and large-scale online qualitative market research solutions for both higher-ed administration and commercial applications, will demonstrate the next generation of its CoursEval™ and Invoke LIVE for Higher Education solutions at the Higher Learning Commission (HLC) Annual Conference. Both solutions will be displayed and demonstrated at Invoke’s booth (#158) during the HLC’s 2017 annual...

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Sales Director

office, desk, hands, keyboard, cup, coffee, mug, notebook, notepad, journal, watch, objects, business, workingApril, 2017.  Invoke Solutions is revolutionizing the way research is done – from product concept testing and advertisement feedback to television character and plot development. We are trusted by major recognized brands and you can learn more at www.invoke.com.  Our solution combines qualitative and quantitative research involving patented software and professional services.

Our success is fueling the growth of our Sales team. Are you someone who thrives in a creative environment that is always changing and evolving? Are you someone that lives for the sale, that is relentless in your passion to succeed, is willing to change the conversation and try new things? Are you someone that is self-driven and is always closing? Do you have over seven years of successful sales experience and are eager to take yourself to the next level? If so, we want to hear from you!

Mission Im-paws-sible? Think again

Close your eyes and imagine…  You’re sitting on your couch snuggling with your pet, when a pet food commercial starts playing on the TV.

Your pet jumps from your lap and approaches the TV. It sits a foot away from the screen, staring. Maybe even barking, maybe meowing.

Now imagine this…  You’re doing errands with your dog (not too many people go shopping with their cats, but if you do – we beg that you send us a picture) and you walk into a pet store. Your dog really wants to explore a specific display that catches its attention. Eventually you relent and your dog spends a few minutes sniffing around the display.

We all know that our choices are influenced by advertising.  Now Invoke has research that proves the same is also true for our pets.

Streaming content provides unfettered freedom, yet viewers struggle to “rein it in”

Recently, Invoke’s Media + Entertainment team conducted the first in a series of webinars focused on uncovering the “whys” behind current shifts in video consumption behaviors: Who are today’s content curators? And who do viewers trust to bring them the content they want to watch? Viewers want access to everything and are eager to take control of curating their own “line-up.” It’s not surprising that many find streaming to be easier than watching live channels, especially for...

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