The Invoke Blog

The latest from inside Invoke...

The Fox News Blunder: When it Comes to News Sources, Is Trust as Important as we Think It Is?

By Wayne Goodreau I just came across this little story where Fox News accidentally showed a graphic that positioned them as the least trustworthy news source (against CNN and CNBC) when compared to how much people trust President Trump. My immediate reaction to this story was, um, “yeesh” I suppose. But beyond that, it made me think back to some work I did with Invoke and DialSmith back in 2014 to understand how Millennials get their news. The...

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Gun Control:
Can Republicans, Democrats, and Independents ever agree?

Part 3 of my series on gun control following the Marjory Stoneman Douglas High School shooting and based on data collected during an Invoke Live Social Issues webinar. The other two posts can be found below: • Gun Control: The Brand Impact • Gun Control: Millennials and Gun Control It’s no surprise that gun control largely runs along party lines. Stereotypically, Democrats are for increasing gun control and Republicans are against it. In my original post on this topic,...

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Gun Control:
Millennials and Gun Control

Continuing in my series of posts on gun control following the tragedy at Marjory Stoneman Douglas High School in Parkland, FL, I want to dig back into the data from my Invoke Live session on Social issues to understand better how young people are reacting. If you have not already read my first post on how brands have responded to the full list of social issues, please click HERE. Following the shooting, the students of Marjory Stoneman...

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Gun Control:
The Brand Impact

It’s been over two weeks since the terrible tragedy at Marjory Stoneman Douglas High School occurred. Two weeks and still the effects of something like this linger. On the survivors and those left behind and on this country as a whole. While it’s true school shootings unfortunately feel like a more common occurrence these days, that doesn’t negate the pain and confusion we collectively feel when something like this transpires. Amidst the sorrow we all feel,...

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How Should Brands Navigate The Social Issue Landscape?

I recently stumbled on an article in AdAge that felt incredibly timely to me given some of the recent work I have been doing at Invoke. The article is here and it talks about how some brands (namely, Anheuser-Busch InBev and Hyundai) are showcasing their efforts to align with social issues in spots for the Super Bowl this Sunday. Specifically, Hyundai will be focusing on its Hope On Wheels organization’s fight against childhood cancer and AB...

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