The Invoke Blog

The latest from inside Invoke...

Meet the Team: Peter

Peter Mackey leads the Invoke research team with his extraordinary vision as a Chief Research Officer. He is an effective leader who cultivates a great team dynamic and promotes creative and innovative solutions to problems. Peter is a unique researcher who has excelled in and built practices around both qualitative and quantitative methodologies. Peter always pushes for imaginative, new approaches and finds ways to implement those methods into the design of the research. He frequently speaks...

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Americans Don’t Watch Soccer? The World Cup Tells You Otherwise.

Everyone is talking about the World Cup now, um, maybe not in the U.S. Soccer is not the most popular sport in the country, but it’s catching up with other major sports. The World Cup television viewership may not be as good as 2014 without Team USA’s participation but advertisers should keep their eyes on some other numbers. World Cup Viewers Actually Increase If Team USA Games Are Excluded Team USA brought over 10 million U.S. TV...

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Meet the Team: Maria, Project Manager

Maria Tarsici is one of our team members that makes the magic happen by ensuring the quality of our data. For the past five years as a project manager, she has developed a reputation for always finding the right participants for our clients’ studies, being able to meet all the sample specs, and staying on budget. At the end of each LIVE session, Maria creates a concise summary which enables our client to make a...

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Invoke LIVE Uncovers the DNA of Effective Trailers

Trailers Are Almost As Important As The Movies Themselves Today, the film industry is using high-tech techniques to create IMAX, 3D or even 4D movies. However, when it comes to film promotion, the old-fashioned method still works best. A well-crafted movie trailer is still the centerpiece of the standard film marketing campaign. The recent summer blockbuster ‘Avengers: Infinity War’ has broken many of the box office records, and so has its trailer. The A:IW trailer has become the most-viewed trailer of all time in...

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Meet the Team: Wayne

Over the past 7 years, Wayne Goodreau has been helping Invoke’s clients identify the root drivers of consumer preference and behavior, and then translating them into immediate actions for our clients to take. He is a masterful moderator, adept at leading a live discussion with hundreds of consumers while simultaneously presenting the insights to the executives in the room, or in the video conference as the live session unfolds. Wayne has been in research for...

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