The Invoke Blog

The latest from inside Invoke...

Mission Im-paws-sible? Think again

Close your eyes and imagine…  You’re sitting on your couch snuggling with your pet, when a pet food commercial starts playing on the TV.

Your pet jumps from your lap and approaches the TV. It sits a foot away from the screen, staring. Maybe even barking, maybe meowing.

Now imagine this…  You’re doing errands with your dog (not too many people go shopping with their cats, but if you do – we beg that you send us a picture) and you walk into a pet store. Your dog really wants to explore a specific display that catches its attention. Eventually you relent and your dog spends a few minutes sniffing around the display.

We all know that our choices are influenced by advertising.  Now Invoke has research that proves the same is also true for our pets.

Streaming content provides unfettered freedom, yet viewers struggle to “rein it in”

Recently, Invoke’s Media + Entertainment team conducted the first in a series of webinars focused on uncovering the “whys” behind current shifts in video consumption behaviors: Who are today’s content curators? And who do viewers trust to bring them the content they want to watch? Viewers want access to everything and are eager to take control of curating their own “line-up.” It’s not surprising that many find streaming to be easier than watching live channels, especially for...

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Exploring the New Value Proposition for Content Channels

The best new gadget to land in my house in the past 12 months has to be our Comcast X1 voice activated remote control.  This one button has dramatically changed how we find the content we want to watch.  No longer do we need to remember channel numbers or times.   We are empowered to “ask” for what we want by genre, title, actor or channel.  While this simplifies the process of finding something once you...

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Invoke launches Media & Entertainment research practice

KathyThe kick off of the Media Insights and Engagement conference today in Fort Lauderdale, FL offers the perfect backdrop to announce the formation of Invoke’s Media & Entertainment practice. I was especially engrossed in the morning keynote by author Ryan Holiday. His use of stoic philosophy as a construct for how to navigate the change that happens in any industry was refreshing. The idea is pretty simple – fate doesn’t have to derail you, instead it can clean the slate and invigorate change – but to accomplish requires a disciplined mindset willing to give up on preconceptions and prejudices that often cloud innovation.