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Exploring the New Value Proposition for Content Channels

The best new gadget to land in my house in the past 12 months has to be our Comcast X1 voice activated remote control.  This one button has dramatically changed how we find the content we want to watch.  No longer do we need to remember channel numbers or times.   We are empowered to “ask” for what we want by genre, title, actor or channel.  While this simplifies the process of finding something once you...

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Invoke launches Media & Entertainment research practice

KathyThe kick off of the Media Insights and Engagement conference today in Fort Lauderdale, FL offers the perfect backdrop to announce the formation of Invoke’s Media & Entertainment practice. I was especially engrossed in the morning keynote by author Ryan Holiday. His use of stoic philosophy as a construct for how to navigate the change that happens in any industry was refreshing. The idea is pretty simple – fate doesn’t have to derail you, instead it can clean the slate and invigorate change – but to accomplish requires a disciplined mindset willing to give up on preconceptions and prejudices that often cloud innovation.

INVOKE SOLUTIONS LAUNCHES MEDIA AND ENTERTAINMENT RESEARCH PRACTICE

Invoke Media & Entertainment

Invoke Solutions, the industry pioneer in conducting live, synchronous online research, announces the launch of the Invoke Media & Entertainment practice under the leadership of media industry veteran, Kathy Alexander, Vice President of Research & Insights.  This new practice boasts a suite of innovative tools and solutions that enable media companies to optimize content, develop audiences, and build brands using Invoke’s patented platform for hosting large-scale online research.