The Invoke Blog

The latest from inside Invoke...

Gun Control:
Millennials and Gun Control

Continuing in my series of posts on gun control following the tragedy at Marjory Stoneman Douglas High School in Parkland, FL, I want to dig back into the data from my Invoke Live session on Social issues to understand better how young people are reacting. If you have not already read my first post on how brands have responded to the full list of social issues, please click HERE. Following the shooting, the students of Marjory Stoneman...

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Gun Control:
The Brand Impact

It’s been over two weeks since the terrible tragedy at Marjory Stoneman Douglas High School occurred. Two weeks and still the effects of something like this linger. On the survivors and those left behind and on this country as a whole. While it’s true school shootings unfortunately feel like a more common occurrence these days, that doesn’t negate the pain and confusion we collectively feel when something like this transpires. Amidst the sorrow we all feel,...

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How Should Brands Navigate The Social Issue Landscape?

I recently stumbled on an article in AdAge that felt incredibly timely to me given some of the recent work I have been doing at Invoke. The article is here and it talks about how some brands (namely, Anheuser-Busch InBev and Hyundai) are showcasing their efforts to align with social issues in spots for the Super Bowl this Sunday. Specifically, Hyundai will be focusing on its Hope On Wheels organization’s fight against childhood cancer and AB...

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Mission Im-paws-sible? Think again

Close your eyes and imagine…  You’re sitting on your couch snuggling with your pet, when a pet food commercial starts playing on the TV.

Your pet jumps from your lap and approaches the TV. It sits a foot away from the screen, staring. Maybe even barking, maybe meowing.

Now imagine this…  You’re doing errands with your dog (not too many people go shopping with their cats, but if you do – we beg that you send us a picture) and you walk into a pet store. Your dog really wants to explore a specific display that catches its attention. Eventually you relent and your dog spends a few minutes sniffing around the display.

We all know that our choices are influenced by advertising.  Now Invoke has research that proves the same is also true for our pets.

Streaming content provides unfettered freedom, yet viewers struggle to “rein it in”

Recently, Invoke’s Media + Entertainment team conducted the first in a series of webinars focused on uncovering the “whys” behind current shifts in video consumption behaviors: Who are today’s content curators? And who do viewers trust to bring them the content they want to watch? Viewers want access to everything and are eager to take control of curating their own “line-up.” It’s not surprising that many find streaming to be easier than watching live channels, especially for...

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