The Invoke Blog

The latest from inside Invoke...

Meet the Team: Maria, Project Manager

Maria Tarsici is one of our team members that makes the magic happen by ensuring the quality of our data. For the past five years as a project manager, she has developed a reputation for always finding the right participants for our clients’ studies, being able to meet all the sample specs, and staying on budget. At the end of each LIVE session, Maria creates a concise summary which enables our client to make a...

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Invoke LIVE Uncovers the DNA of Effective Trailers

Trailers Are Almost As Important As The Movies Themselves Today, the film industry is using high-tech techniques to create IMAX, 3D or even 4D movies. However, when it comes to film promotion, the old-fashioned method still works best. A well-crafted movie trailer is still the centerpiece of the standard film marketing campaign. The recent summer blockbuster ‘Avengers: Infinity War’ has broken many of the box office records, and so has its trailer. The A:IW trailer has become the most-viewed trailer of all time in...

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Meet the Team: Wayne

Over the past 7 years, Wayne Goodreau has been helping Invoke’s clients identify the root drivers of consumer preference and behavior, and then translating them into immediate actions for our clients to take. He is a masterful moderator, adept at leading a live discussion with hundreds of consumers while simultaneously presenting the insights to the executives in the room, or in the video conference as the live session unfolds. Wayne has been in research for...

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Meet the Team: Holly

As a VP of Sales, Holly Williams introduces Invoke’s disruptive methodology to global brands and helps them reduce the time and cost of making highly informed decisions. She has 20+ years of experience working with clients across a wide range of industries. She’s been using her skills to help Invoke grow for the past five years. This is how Holly describes herself: “Born in Mississippi, raised in Texas, lives in New York City.  In other words, adaptable.”...

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The Fox News Blunder: When it Comes to News Sources, Is Trust as Important as we Think It Is?

I just came across this little story where Fox News accidentally showed a graphic that positioned them as the least trustworthy news source (against CNN and CNBC) when compared to how much people trust President Trump. My immediate reaction to this story was, um, “yeesh” I suppose. But beyond that, it made me think back to some work I did with Invoke and DialSmith back in 2014 to understand how Millennials get their news. The full report...

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