Advertising

My TMRE 2013 Takeaways Part I: Online Qual IS important!

At The Market Research Event (TMRE) this year, I noticed some overarching trends that permeated throughout amazing keynotes, interesting breakout sessions and some really innovative technology and research services on the exhibit floor. And honestly, I left feeling heartened and even more assured that the...

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Invoke Part of ARF Ogilvy Award

Last month, Orbitz’ partnership with Invoke earned an Ogilvy Award for its 'Take Vacation Back' advertising campaign.  This new campaign was tasked with differentiating Orbitz from its competitors in an industry where consumers really don’t see much difference between online travel sites on a functional...

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Revisiting Google Consumer Surveys

Back in June, I posted some thoughts about Google’s Consumer Surveys tool and how it fits into the market research landscape. The full text is below, but the gist of it was that I really saw the tool more as a polling application than a...

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Nike Gets More Buzz for Less Buck

Although the competition began yesterday, tomorrow’s ceremony officially starts the 2012 Summer Olympic Games.  Friday also marks the beginning of the next unofficial official marketing campaign by Nike, called “Find Your Greatness.” With the world’s attention turned towards London, England, Nike decided to check in with other...

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Are Americans really as green as we think?

I recently ran an Invoke Live! Session where we talked to 200 consumers about the things they do at home that could be considered green.  Based on things I’ve heard from friends, colleagues and the news media (even my local high school made news by...

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