Focus Groups

Crowd Sourcing Your Way to Qualitative Research

The crowds are being wooed as never before. Their collective wisdom is being solicited for all types of situations including graphic design (CrowdSpring), OCR text correction (reCAPTCHA), finding people lost in a hurricane (Katrina PeopleFinder), funding interesting startups (KickStarter), and even designing and manufacturing armored...

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Are Focus Groups An Endangered Species?

Recently, I came across an interesting Bloomberg Businessweek article discussing the limitations associated with focus groups and the ways some companies were using solutions (such as Invoke’s large-scale online focus groups…ahem, I work there) to overcome these limitations. The article is here: (http://www.businessweek.com/stories/2005-11-13/shoot-the-focus-group). The article starts...

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Online Focus Groups & The Electric Kettle

Since the late 1990s when Online Focus Groups first burst onto the scene, they haven’t evolved much. In many ways they are still in their premature and somewhat even naive incarnation. Very much like when the first electric kettles were introduced. Manufacturers understood that this...

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My TMRE 2013 Takeaways Part I: Online Qual IS important!

At The Market Research Event (TMRE) this year, I noticed some overarching trends that permeated throughout amazing keynotes, interesting breakout sessions and some really innovative technology and research services on the exhibit floor. And honestly, I left feeling heartened and even more assured that the...

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Americans Offer Advice for President Obama

Next month, Barack Obama will be sworn in to serve his second term as President of the United States. They say that a president’s first term is often focused on reelection while the second term is really where a president’s legacy is built. With that...

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Focus Groups – Success, Risk and Economic Realities

Christina Hart was vexed. Having moved to the Midwest to join ConsumerCo six months ago as the new SVP of Marketing with a well-deserved get-it-done reputation, she was struggling with the new directive from the CFO to “increase cost efficiencies – no exceptions.” Especially since she...

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