Invoke Live!

Invoke is hiring a RESEARCH ASSOCIATE

INVOKE RESEARCH ASSOCIATE While Invoke encourages everyone that meets the qualifications below, the preferred candidate is a proactive and organized individual with 1-2 years of qualitative or quantitative research experience who enjoys finding innovative solutions for business questions. The ideal candidate needs to handle a multitude of tasks and requests in...

Continue Reading

Crowd Sourcing Your Way to Qualitative Research

The crowds are being wooed as never before. Their collective wisdom is being solicited for all types of situations including graphic design (CrowdSpring), OCR text correction (reCAPTCHA), finding people lost in a hurricane (Katrina PeopleFinder), funding interesting startups (KickStarter), and even designing and manufacturing armored...

Continue Reading

Invoke Part of ARF Ogilvy Award

Last month, Orbitz’ partnership with Invoke earned an Ogilvy Award for its 'Take Vacation Back' advertising campaign.  This new campaign was tasked with differentiating Orbitz from its competitors in an industry where consumers really don’t see much difference between online travel sites on a functional...

Continue Reading

Quota Management: Keepin’ It Real…Time

In addition to the more obvious benefits of a live session such as speed and the ability to adapt and change course on-the-fly, there are less tangible benefits that rise to the surface. One of those is unpredictability. And unpredictability shows its face in many...

Continue Reading

Are Americans really as green as we think?

I recently ran an Invoke Live! Session where we talked to 200 consumers about the things they do at home that could be considered green.  Based on things I’ve heard from friends, colleagues and the news media (even my local high school made news by...

Continue Reading

Invoke Live – it’s not easy being green

 When I set out to do an Invoke Live! on Conscious Consumption  and how it affects consumers shopping at the grocery store, as I did a month or so ago, I had in mind top claims I thought would resonate most with consumers. Namely, I...

Continue Reading

Local – Compelling, Yet Undefined

Recently, I conducted an Invoke Live! session with a total of over 200 respondents to understand the appeal and definitions around on-product claims such as natural, organic and local. Interestingly, while both natural and organic are compelling terms in their own right, 84% of respondents have...

Continue Reading