Market Research Insights

Mission Im-paws-sible? Think again

Close your eyes and imagine…  You’re sitting on your couch snuggling with your pet, when a pet food commercial starts playing on the TV.

Your pet jumps from your lap and approaches the TV. It sits a foot away from the screen, staring. Maybe even barking, maybe meowing.

Now imagine this…  You’re doing errands with your dog (not too many people go shopping with their cats, but if you do – we beg that you send us a picture) and you walk into a pet store. Your dog really wants to explore a specific display that catches its attention. Eventually you relent and your dog spends a few minutes sniffing around the display.

We all know that our choices are influenced by advertising.  Now Invoke has research that proves the same is also true for our pets.

Invoke launches Media & Entertainment research practice

KathyThe kick off of the Media Insights and Engagement conference today in Fort Lauderdale, FL offers the perfect backdrop to announce the formation of Invoke’s Media & Entertainment practice. I was especially engrossed in the morning keynote by author Ryan Holiday. His use of stoic philosophy as a construct for how to navigate the change that happens in any industry was refreshing. The idea is pretty simple – fate doesn’t have to derail you, instead it can clean the slate and invigorate change – but to accomplish requires a disciplined mindset willing to give up on preconceptions and prejudices that often cloud innovation.

Invoke is hiring a DEVOPS ENGINEER

DEVOPS ENGINEER Invoke is seeking a DevOps engineer who likes the challenge of being a one-person shop and is excited to do it all. You will build and lead the process automation for deploying, monitoring, and maintaining Invoke’s built-from-scratch new cloud-based SaaS product. In addition you will...

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Invoke is hiring a RESEARCH ASSOCIATE

INVOKE RESEARCH ASSOCIATE While Invoke encourages everyone that meets the qualifications below, the preferred candidate is a proactive and organized individual with 1-2 years of qualitative or quantitative research experience who enjoys finding innovative solutions for business questions. The ideal candidate needs to handle a multitude of tasks and requests in...

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Are Millennials Coming Back to Brick-and-Mortar?

In an effort to further understand the habits and attitudes of Millennials I recently ran an Invoke Xperience with close to 150 Millennial participants. This Xperience focused on better understanding Millennial shopping habits and attitudes. Specifically, I really wanted to understand how they are shopping...

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Crowd Sourcing Your Way to Qualitative Research

The crowds are being wooed as never before. Their collective wisdom is being solicited for all types of situations including graphic design (CrowdSpring), OCR text correction (reCAPTCHA), finding people lost in a hurricane (Katrina PeopleFinder), funding interesting startups (KickStarter), and even designing and manufacturing armored...

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