WALTHAM, Mass., May 21, 2018 /PRNewswire/ -- Invoke® Solutions, the Big Qual Decisions™ company, has released the next generation of Invoke LIVE, integrating instantaneous online video to bring global entertainment and media companies and brands even closer to understanding the behavioral drivers of the world's consumers. Moderated by...Continue Reading
SEATTLE, April 16, 2018 – Forrest Sallee, the Western regional business development director of Invoke® Solutions, has been appointed the 2018-19 president of the Puget Sound Research Forum (PSRF), a Seattle-based fellowship of researchers whose work influences key marketing, business, and social decisions. Sallee has been...Continue Reading
Improvements Designed to Drive Superior Survey Response Rates and Improve Teaching Effectiveness WALTHAM, MA, March 30, 2017 – Invoke™, the pioneer in course evaluation systems and large-scale online qualitative market research solutions for both higher-ed administration and commercial applications, will demonstrate the next generation of its CoursEval™...Continue Reading
Invoke Solutions, the industry pioneer in conducting live, synchronous online research, announces the launch of the Invoke Media & Entertainment practice under the leadership of media industry veteran, Kathy Alexander, Vice President of Research & Insights. This new practice boasts a suite of innovative tools and solutions that enable media companies to optimize content, develop audiences, and build brands using Invoke’s patented platform for hosting large-scale online research.
Using our patented technology for hosting large-scale online research events, we conducted a live research session with Millennials recruited across the US. During the webinar we watched the research unfold in real-time, and the format allowed us to insert on-the-fly questions and combine qualitative perspectives...Continue Reading
On June 4th 2015, we had the pleasure of co-presenting “How Verizon Delights its Customers” with Steven LaGueux, Manager of Market Research at Verizon Wireless. At the conference Jennafer Stahl, Invoke’s VP of Research and Insights, delivered a presentation that highlighted how Verizon Wireless uses Invoke’s...Continue Reading
You'll see Dialsmith's moment-to-moment testing combined with Invoke's Large Scale Focus Groups™ as we explore the DNA of a winning summer movie trailer, in real-time. Grab a front-row seat as a consumers provide quantitative and qualitative feedback on competing movie trailers for an upcoming summer...Continue Reading