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Meet the Team: Peter

Peter Mackey leads the Invoke research team with his extraordinary vision as a Chief Research Officer. He is an effective leader who cultivates a great team dynamic and promotes creative and innovative solutions to problems. Peter is a unique researcher who has excelled in and built...

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Meet the Team: Maria, Project Manager

Maria Tarsici is one of our team members that makes the magic happen by ensuring the quality of our data. For the past five years as a project manager, she has developed a reputation for always finding the right participants for our clients’ studies, being...

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Invoke LIVE Uncovers the DNA of Effective Trailers

Trailers Are Almost As Important As The Movies Themselves Today, the film industry is using high-tech techniques to create IMAX, 3D or even 4D movies. However, when it comes to film promotion, the old-fashioned method still works best. A well-crafted movie trailer is still the centerpiece of the standard film...

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Meet the Team: Wayne

Over the past 7 years, Wayne Goodreau has been helping Invoke’s clients identify the root drivers of consumer preference and behavior, and then translating them into immediate actions for our clients to take. He is a masterful moderator, adept at leading a live discussion with...

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Meet the Team: Holly

As a VP of Sales, Holly Williams introduces Invoke’s disruptive methodology to global brands and helps them reduce the time and cost of making highly informed decisions. She has 20+ years of experience working with clients across a wide range of industries. She’s been using...

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Gun Control:
Millennials and Gun Control

Continuing in my series of posts on gun control following the tragedy at Marjory Stoneman Douglas High School in Parkland, FL, I want to dig back into the data from my Invoke Live session on Social issues to understand better how young people are reacting. If...

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Gun Control:
The Brand Impact

It’s been over two weeks since the terrible tragedy at Marjory Stoneman Douglas High School occurred. Two weeks and still the effects of something like this linger. On the survivors and those left behind and on this country as a whole. While it’s true school...

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