Participants Experience

Are Focus Groups An Endangered Species?

Recently, I came across an interesting Bloomberg Businessweek article discussing the limitations associated with focus groups and the ways some companies were using solutions (such as Invoke’s large-scale online focus groups…ahem, I work there) to overcome these limitations. The article is here: ( The article starts...

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Recruiting by panel through the years

The More Things Change… I read an old Quirk’s article by Casey Sweet titled, ‘Anatomy of an online focus group’ and was surprised to see how the methodologies of online recruiting haven’t changed much from the 1999 publication. Although the technology has improved, the challenges have remained...

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Online Surveys: How long is too long?

Ask nearly anyone involved in online research and they’ll tell you that the ideal survey length is 15 to 20 minutes or less. Anything longer and you invite bad behavior (straightlining, satisficing), drop outs, or create ill-will and lack of responsiveness the next time around....

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