Products & Features

Are Focus Groups An Endangered Species?

Recently, I came across an interesting Bloomberg Businessweek article discussing the limitations associated with focus groups and the ways some companies were using solutions (such as Invoke’s large-scale online focus groups…ahem, I work there) to overcome these limitations. The article is here: (http://www.businessweek.com/stories/2005-11-13/shoot-the-focus-group). The article starts...

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My TMRE 2013 Takeaways Part II: Mobile is officially here

In my last post regarding my TMRE takeaways, I covered the presence of online qualitative research at TMRE 2013 and how I see the work I do at Invoke fitting squarely in this space (http://blog.invoke.com/my-tmre-2013-takeaways-part-i-online-qual-is-important/). This week, I want to focus on something I saw quite...

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Quota Management: Keepin’ It Real…Time

In addition to the more obvious benefits of a live session such as speed and the ability to adapt and change course on-the-fly, there are less tangible benefits that rise to the surface. One of those is unpredictability. And unpredictability shows its face in many...

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Just Released! Real-Time Quota Management

Real-Time Quota Management™ (RTQM™) is a powerful extension to the Invoke large-scale qualitative research platform.  RTQM™ ensures that you only talk to the people matching your segment and quota requirements no matter how complex. Invoke Real-Time Quota Management™ offers a revolutionary approach to recruiting for Live...

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Can you smell what Invoke is cooking? Introducing DataChili

Invoke announces the release of DataChili  – a complementary application to Invoke’s qual/quant suite of products that brings large-scale (10,000+ of respondents) online surveys into the equation to perform pre and post-session quantitative research. Additionally, DataChili surveys data integrates with the acclaimed Invoke Analytics interactive dashboard...

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Is hitting 3 for 3 on Qualitative Research a fantasy?

If you’ve spent much time selling or marketing project services and haven’t had a somewhat smug project manager tell you, “Speed, quality, price; pick two,” consider yourself fortunate. Of course, we’ve all endured some projects, either qualitative or quantitative that weren’t 2 for 3, or...

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Nike Gets More Buzz for Less Buck

Although the competition began yesterday, tomorrow’s ceremony officially starts the 2012 Summer Olympic Games.  Friday also marks the beginning of the next unofficial official marketing campaign by Nike, called “Find Your Greatness.” With the world’s attention turned towards London, England, Nike decided to check in with other...

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