Social Media

Big Data vs. Integrated Data

or: How my aversion from one buzzword made me fall for another I recently attended The Market Research Event (TMRE) in Nashville and got back with a bad buzzword-rash. Mainly because of one buzzword in particular - ‘Big Data’.   TRENDS & VIRUSES ‘Big Data’ and other trends, like...

Continue Reading

Revisiting Google Consumer Surveys

Back in June, I posted some thoughts about Google’s Consumer Surveys tool and how it fits into the market research landscape. The full text is below, but the gist of it was that I really saw the tool more as a polling application than a...

Continue Reading

Nike Gets More Buzz for Less Buck

Although the competition began yesterday, tomorrow’s ceremony officially starts the 2012 Summer Olympic Games.  Friday also marks the beginning of the next unofficial official marketing campaign by Nike, called “Find Your Greatness.” With the world’s attention turned towards London, England, Nike decided to check in with other...

Continue Reading

Smartphones and the Social Networker

Anyone who wandered by an Apple store earlier this summer, around the release of iPhone 4, can attest to the growing interest and demand for smartphones. But what are consumers really using these option laden phones for, and what do they envision as the...

Continue Reading