Anheuser-Busch used Invoke’s platform to speak to 100+ NFL-enthusiasts who drink premium beer. During an online Large Scale Focus Group™ session, these consumers were exposed to 6 different ads and asked closed and open ended questions probing on key metrics such as likeability, purchase intent, relevance, impact on desire, ranking etc.
During the live session, an Invoke researcher joined Anheuser-Busch on site to walk the team through the results and uncover insights in real-time. That night the team had automated reports, key takeaways from the session and access to Invoke’s back-end Analytics dashboard. A week later the team had a final Insights Report based on a deeper dive, coupled with key insights and recommendations.