The insights generated from the Invoke session helped Anheuser-Busch optimize an ad. The results were a creative spot that eventually became the storyline for a well-received on-air advertisement.
VLSS Sales Compensation Package Testing
Key stakeholders—senior executives, directors, and front line sales staff—wanted to assess the company’s sales compensation program in a series of four open sessions. Each session was a maximum of 20 minutes long and saw the participation of just over 500 employees. The feedback enabled Verizon to make smarter decisions about its programs and gain better insights into their employees’ opinions.
Orbitz came to Invoke to evaluate three potential creative campaigns. Two online Large Scale Focus Group™ sessions later, and Invoke was able to identify a clear frontrunner that later resulted in Orbitz earning a Gold Medal in the “Retail & E-Tail’ category at The Advertising Research Foundation’s Re:think 2013 conference.
Audience & Brand Development
Pleasing an audience and building a loyal fan-base is no easy task. That’s why Showtime worked with Invoke to test two popular television series to ensure the storylines captivated viewers’ attention and held it. Swift, real-time sessions gave them the answers they needed keep their fans engaged.
This close collaboration made it possible for the creative team to cycle more ideas through and develop more relevant creative than previously.
Invoke gave us the chance to hear from our consumers to better relate to them and optimize our ads and due to the amount of people we could talk to at once, we had the confidence to make some critical decisions very quickly.
For us, it allows collaboration, rich quantifiable, high-quality data, easy-to-use deliverables, timely results and development of a clear, actionable story.