In today’s hyper-competitive world, budgets are shrinking and resources are dwindling. This only tightens already short timelines. With Invoke, you can do a lot more – with a lot less. Save time and money by combining both quant and qual studies into a single hybrid research event. And you can avoid travel expenses by hosting everything right from your office.
An Invoke researcher will join you onsite to host each research event. Together you’ll use the Observer Dashboard to analyze responses to open and closed-ended questions in real-time. You’ll see how your ideas perform across your key metrics – alongside rich verbatims that provide context so you’ll understand “why”.
Immediately afterwards you’ll have access to the findings in a PowerPoint™-ready format, complete with charts and graphs, as well as automated cross-tabs in Excel™. And your Invoke researcher can also conduct a “deep dive” to give you a prescriptive Invoke Insights Report™ within 5-7 days.
Quantitative research brings statistical confidence but lacks the ultra-important “why” of qualitative discovery. Meanwhile, qualitative exploration is great at examining emotional drivers, but it relies on notoriously small sample sizes and can become biased by dominant voices.
Invoke LIVE combines the best of both worlds. Include hundreds of participants in each 90-minute research event. Benefit from the statistical confidence associated with quantitative research, alongside the deep understanding generated by qualitative discovery.
Budget holders want to get “in-market” quickly – sometimes while ideas are still on the drawing board. Insights professionals need a fast and effective way to test, optimize and make intelligent recommendations.
Invoke can help. Cut timelines in half by hosting a live, online research event with hundreds of qualified participants in as little as 2-3 weeks.
In today’s hyper-competitive world, budgets are shrinking and resources are dwindling. This only increases the pressure to get it right.
Invoke helps you do a lot more – with a lot less. Save time and money by combining quant and qual studies into a single hybrid research event. And an Invoke researcher will join you and your colleagues onsite so you can avoid travel expenses, too.
With Invoke, you’ll have a role in shaping new ideas and setting direction. Invite your colleagues to join you as you watch the research unfold in real-time. Your voice will be heard as you discuss the findings, insert follow-up questions and conduct 1:1 chats that enable everyone to walk away with a clear understanding of what happened – and what needs to happen next.
This close collaboration made it possible for the creative team to cycle more ideas through and develop more relevant creative than previously.
Invoke gave us the chance to hear from our consumers to better relate to them and optimize our ads and due to the amount of people we could talk to at once, we had the confidence to make some critical decisions very quickly.
For us, it allows collaboration, rich quantifiable, high-quality data, easy-to-use deliverables, timely results and development of a clear, actionable story.