Meet the Team: Wayne
Over the past 7 years, Wayne Goodreau has been helping Invoke’s clients identify the root drivers of consumer preference and behavior, and then translating them into immediate actions for our clients to take. He is a masterful moderator, adept at leading a live discussion with hundreds of consumers while simultaneously presenting the insights to the executives in the room, or in the video conference as the live session unfolds. Wayne has been in research for over 18 years and has worked with a number of methodologies – both qualitative and quantitative – on both the client and vendor side.
Fun Fact about Wayne
He is our resident meme master.