Millennial Myth Busting – NEW research available
Invoke’s research team has conducted several projects that examine Millennials – including “why” they think, feel and act the way they do.
To generate the insights, the researchers leverage our patented platform for conducting large-scale online research events. This enables them to combine rich, qualitative insights with large sample sizes that spur confident decision-making. Recently, Wayne Goodreau, VP of Research & Insights, connected the dots between these studies in an article that appeared in the MRA’s Alert! Magazine.
I hope you enjoy the article – “Millennial Myth-Busting: We Don’t Know What We Think We Know”. If you have any questions or would like to learn more, please contact me here.
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If you would like to read the reports that inspired this article, check out:
Millennials really aren’t that different from the rest of us
Millennials value trust in news, but are sometimes willing to overlook it
Are millennials coming back to brick-and-mortar?
Cell phones poised to replace your wallet