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Live Webinar report- Why Are Millennials So Unhealthy?

Using our patented technology for hosting large-scale online research events, we conducted a live research session with Millennials recruited across the US. During the webinar we watched the research unfold in real-time, and the format allowed us to insert on-the-fly questions and combine qualitative perspectives with quantitative sample sizes. As an outcome of the live research event, Jennafer Stahl, VP of Research and Insights, created a report that explores why Millennials behave the way they do,...

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Invoke Presents with Verizon Wireless at MRA ISC Conference In San Diego

On June 4th 2015, we had the pleasure of co-presenting “How Verizon Delights its Customers” with Steven LaGueux, Manager of Market Research at Verizon Wireless. At the conference Jennafer Stahl, Invoke’s VP of Research and Insights, delivered a presentation that highlighted how Verizon Wireless uses Invoke’s large-scale online research events to generate a unique blend of qualitative and quantitative insights. Verizon is one of many leading brands that rely on Invoke to create and optimize winning ads,...

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Join us at Qualitative 360 in Atlanta on March 25-26

You'll see Dialsmith's moment-to-moment testing combined with Invoke's Large Scale Focus Groups™ as we explore the DNA of a winning summer movie trailer, in real-time.   Grab a front-row seat as a consumers provide quantitative and qualitative feedback on competing movie trailers for an upcoming summer blockbuster.  Understand how to generate actionable insights from a unique combination of moment-to-moment testing and Large Scale Focus Groups™  This fun and fast-paced session will be led by Wayne Goodreau, VP of Research...

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Recording Of Webinar: “The changing nature of technology assimilation” Now Available

In this installment of the Xperience Invoke Series, we used Invoke's patented methodology for conducting Large Scale Focus Groups™ to better understand the “how” and “why” behind the evolving impact of technology on consumers. During this live research event, we explored: How new technology has changed the way we do even the most basic tasks. How these attitudes  and behaviors differ across generations – Boomers, Gen X and Millennials. Beliefs about new technology what consumers love, what they hate...

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