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New Invoke LIVE Solution Provides Video Content Producers Real-Time Viewer Feedback on Content Readiness and Effectiveness

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family-watching-shows-on-devicesThe Invoke LIVE video insight solution enables Media, Entertainment, and Advertisement firms to optimize content, build brands and develop audiences that reflect today’s multi-platform environment.

Waltham, Mass. – October 31, 2016 – Invoke, the pioneer in large-scale, live, qual-quant collaboration, today announced it has launched a video insights solution enabling brands to test video content with viewers in real time. The Invoke LIVE platform provides dynamic data analysis that enables producers to make instantaneous decisions on content.   Collapsing the cycle time for viewer results by providing real-time, dynamic insight into viewer feedback empowers content producers to save time and cost by eliminating avoidable mistakes.
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Invoke Higher Education Launches Powerful New Solution for Campus Improvement at EDUCAUSE 2016

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10-26-2016-12-00-09-pmWaltham, Mass. – October 26, 2016 – At EDUCAUSE 2016, Invoke, the pioneer in large-scale, live, qual-quant collaboration, and the developers of CoursEval, enterprise-class course evaluation software, today announced the launch of a new Invoke LIVE for Higher Education solution empowering institutions to react to student evaluations and align standards of good teaching.  Using a combination of the best of qualitative and quantitative research methods, the patented Invoke LIVE platform provides immediate insight into the feedback of key education constituents – students, faculty, and administration – with live, online, collaboration sessions.  Inside of an hour, instantaneous, actionable results are provided leading to more informed decisions on institutional change.
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Invoke Media & Entertainment

Invoke Solutions, the industry pioneer in conducting live, synchronous online research, announces the launch of the Invoke Media & Entertainment practice under the leadership of media industry veteran, Kathy Alexander, Vice President of Research & Insights.  This new practice boasts a suite of innovative tools and solutions that enable media companies to optimize content, develop audiences, and build brands using Invoke’s patented platform for hosting large-scale online research. Read More

Live Webinar report- Why Are Millennials So Unhealthy?

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Using our patented technology for hosting large-scale online research events, we conducted a live research session with Millennials recruited across the US. During the webinar we watched the research unfold in real-time, and the format allowed us to insert on-the-fly questions and combine qualitative perspectives with quantitative sample sizes.

As an outcome of the live research event, Jennafer Stahl, VP of Research and Insights, created a report that explores why Millennials behave the way they do, and what can be done to change their behavior and health outcomes.
To view the full report, please click here. And, if you have questions about the content of the research of the platform that Invoke uses to conduct research, please contact us directly.

Invoke Presents with Verizon Wireless at MRA ISC Conference In San Diego

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On June 4th 2015, we had the pleasure of co-presenting “How Verizon Delights its Customers” with Steven LaGueux, Manager of Market Research at Verizon Wireless.

At the conference Jennafer Stahl, Invoke’s VP of Research and Insights, delivered a presentation that highlighted how Verizon Wireless uses Invoke’s large-scale online research events to generate a unique blend of qualitative and quantitative insights.

Verizon is one of many leading brands that rely on Invoke to create and optimize winning ads, concepts and package designs — as well as shopper insights.

For information about Invoke or this presentation, please contact us.

Join us at Qualitative 360 in Atlanta on March 25-26

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You’ll see Dialsmith’s moment-to-moment testing combined with Invoke’s Large Scale Focus Groups™ as we explore the DNA of a winning summer movie trailer, in real-time.  

  • Grab a front-row seat as a consumers provide quantitative and qualitative feedback on competing movie trailers for an upcoming summer blockbuster. 
  • Understand how to generate actionable insights from a unique combination of moment-to-moment testing and Large Scale Focus Groups™ 

This fun and fast-paced session will be led by Wayne Goodreau, VP of Research & Insights at Invoke, and David Paull, Founder & CEO of Dialsmith.

Join us on March 26th at 1:00pm at the Crowne Plaza Midtown.