Chief Executive Officer
Chief Financial Officer
VP of Research & Insights
Capitalizing on her broad research experience over the past 20 years, Kathy demonstrates an in-depth understanding of industry trends and consumer needs. With an emphasis on how consumers use media, she has conducted a wide variety of projects including advertising messaging, programming evaluation, brand positioning, market segmentation, customer satisfaction, pricing and packaging, and new product development. Her current clients cover a wide variety of industry from entertainment to communications services to packaged goods.
Prior to joining Invoke, Kathy founded and managed Beagle Insight, Inc., a strategic research consultancy with a core focus in the media and entertainment industry from 2006 to 2014. She served as a Senior Vice President at C&R Research Services, Inc. where she managed the strategic direction and day-to-day operations of the cable television research practice from 1998 – 2006. She also served as an Associate with Marshall Cohen Associates, a marketing research and consulting firm specializing in the media industry; as Research Manager for NewsTalk Television, an upstart cable television venture; and as a local broadcast advertising sales executive.
Kathy received an MA in International Telecommunication from Michigan State University and a BBA in Marketing from the University of Wisconsin-Eau Claire.
VP of Academic Sales
Prior to joining Invoke in May of 2013, Holly was Managing Director of Business Development for Kantar Media. In that role, Williams led the development and sales of Digital Analytics services to the largest Consumer Package goods companies in the world. Prior to Kantar, she held senior sales and management positions with Experian Research Services, comScore Media Metrix, America Online, and The Arbitron Company. Holly began her career in the agency business at Tracy-Locke Advertising in Dallas Texas.
A former Texan-turned-New Yorker, Holly is on the Board of Directors of the Texas Tech University College of Media and Communications, and was named an Outstanding Alumni of the College in 2010.
Holly lives in Brooklyn with her husband, Joe, and 10 going on 25 year-old daughter, Mary Quin.