Our Team


Leadership Team


Chief Executive Officer                 

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Gigi has spent her career in technology, consulting, and market research. Prior to joining Invoke, she held numerous positions with market research and industry insight companies. Key positions include CRO at the Yankee Group, EVP at TNS (a WPP company) serving the Consumer and Technology sectors, and SVP and CMO roles at IDC. She holds an M.S. in Engineering Management from the University of Massachusetts and B.S. in Operations Research from Cornell University. Gigi has served as a Director of Invoke since 2011.


Chief Financial Officer            

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Yossi has over 20 years of experience working as a senior executive with fast growing software (SAAS and perpetual ) companies with experience in corporate finance and controllership, planning & analysis, operations, business development, M&A, strategic planning, and leveraged financing. Yossi has led the development and execution of business and financial strategies via setting management agendas, managing performance against internal and external targets and market trends.
Yossi holds a BA in Economic and Accounting from the Tel Aviv, Israel University and he is a CPA (certified in Israel).

Research Leadership


VP of Research & Insights

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Capitalizing on her broad research experience over the past 20 years, Kathy demonstrates an in-depth understanding of industry trends and consumer needs.  With an emphasis on how consumers use media, she has conducted a wide variety of projects including advertising messaging, programming evaluation, brand positioning, market segmentation, customer satisfaction, pricing and packaging, and new product development.  Her current clients cover a wide variety of industry from entertainment to communications services to packaged goods.

Prior to joining Invoke, Kathy founded and managed Beagle Insight, Inc., a strategic research consultancy with a core focus in the media and entertainment industry from 2006 to 2014.    She served as a Senior Vice President at C&R Research Services, Inc. where she managed the strategic direction and day-to-day operations of the cable television research practice from 1998 – 2006.  She also served as an Associate with Marshall Cohen Associates, a marketing research and consulting firm specializing in the media industry; as Research Manager for NewsTalk Television, an upstart cable television venture; and as a local broadcast advertising sales executive.

Kathy received an MA in International Telecommunication from Michigan State University and a BBA in Marketing from the University of Wisconsin-Eau Claire.


Sales Leadership


VP of Academic Sales

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Brian is technically a high school dropout. He jumped ship after the 10th grade and enrolled as a freshman at Simons Rock, a liberal arts college in MA that specializes in early college entrance. He graduated with a BA in English after spending his junior year at Scotland’s University of Edinburgh, which also provided his initiation to the music of the highland bagpipes, an enduring obsession. After earning an M.A. in Political Science at another famously damp institution, Seattle’s University of Washington, Brian enjoyed a 25+ year career in higher education administration, mostly in college administration, prior to joining Invoke (formerly AMS) into 2006. He summers on Cape Cod and winters in Salt Lake City with his family and Wheaten terrier. 


VP of Sales

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Prior to joining Invoke in May of 2013, Holly was Managing Director of Business Development for Kantar Media.  In that role, Williams led the development and sales of Digital Analytics services to the largest Consumer Package goods companies in the world.  Prior to Kantar, she held senior sales and management positions with Experian Research Services, comScore Media Metrix, America Online, and The Arbitron Company.  Holly began her career in the agency business at Tracy-Locke Advertising in Dallas Texas.

A former Texan-turned-New Yorker, Holly is on the Board of Directors of the Texas Tech University College of Media and Communications, and was named an Outstanding Alumni of the College in 2010.

Holly lives in Brooklyn with her husband, Joe, and 10 going on 25 year-old daughter, Mary Quin.