Package Testing

Create innovative package designs that slice through the clutter and stand-out in an increasingly crowded marketplace

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Create Better Packaging

Invoke has years of experience optimizing packaging in terms of form, function and brand-fit. We overcome the limitations of traditional research — enabling you to quantitatively and qualitatively evaluate package shots, shelf sets and plan-o-grams during a single research event so you’ll definitively understand:

  • How does the package stand-out on a shelf?
  • Does it communicate messaging that fits with my brand?
  • How does it compare to other designs?
  • How can I optimize it?

Benefit From a Proven Model

While each project is customized, Invoke’s package design tests typically include three core components:

  1. Virtual shelf sets that measure ‘stand out’
  2. Sequential rotations that eliminate order bias
  3. Forced rankings that clearly identify winners

Package Test Features

COMPARISON VIEWS

As people respond to closed-ended questions you’ll instantly see how each package performs vis-a-vis your key evaluative measures.

QUALITATIVE EVALUATIONS

Responses to open-ended questions can be filtered in real-time so you’ll definitively understand exactly what drives the preferences and metrics for each segment important to you.

PRESCRIPTIVE PROBES

Watching the qualitative insights and confidence-inspiring sample sizes unfold in real-time also enables you to respond with ad hoc questions and 1:1 chats that ensure you walk away with fresh and meaningful take-aways.

FAST REPORTING

One hour after each live research event you’ll have access to automated and fully-configurable reports so you can quickly act upon the findings

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Learn how some of the world’s leading brands use Invoke to create, test and optimize winning package designs.

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