Invoke has years of experience optimizing packaging in terms of form, function and brand-fit. We overcome the limitations of traditional research — enabling you to quantitatively and qualitatively evaluate package shots, shelf sets and plan-o-grams during a single research event so you’ll definitively understand:
While each project is customized, Invoke’s package design tests typically include three core components:
As people respond to closed-ended questions you’ll instantly see how each package performs vis-a-vis your key evaluative measures.
Responses to open-ended questions can be filtered in real-time so you’ll definitively understand exactly what drives the preferences and metrics for each segment important to you.
Watching the qualitative insights and confidence-inspiring sample sizes unfold in real-time also enables you to respond with ad hoc questions and 1:1 chats that ensure you walk away with fresh and meaningful take-aways.
One hour after each live research event you’ll have access to automated and fully-configurable reports so you can quickly act upon the findings
This close collaboration made it possible for the creative team to cycle more ideas through and develop more relevant creative than previously.
Invoke gave us the chance to hear from our consumers to better relate to them and optimize our ads and due to the amount of people we could talk to at once, we had the confidence to make some critical decisions very quickly.
For us, it allows collaboration, rich quantifiable, high-quality data, easy-to-use deliverables, timely results and development of a clear, actionable story.