Consumers are bombarded with competing messages and stimuli.  Successful package designs allow marketers to breakthrough this clutter and stand-out in an increasingly crowded marketplace.

Successful package tests do more than measure likability and purchase interest. They also address foundational questions that include:

  • How does my package stand-out on a shelf?

  • Does it communicate messaging that fits with my brand?

  • How does it compare to other designs?

  • How can I optimize my package to make it the best it can be?

Invoke addresses the limitations of traditional package design research, enabling you to quantitatively and qualitatively evaluate package shots, shelf sets and plan-o-grams during a single research session. An Invoke package test typically incorporates a three-step process:


Respondents are exposed monadically to one package shelf set so you can measure ‘stand-out’. Questions are primarily focused on aided and unaided recall.


Immediately after the monadic shelf-set exercise, respondents are shown all package designs in a sequential rotation to avoid order bias. Here you’ll measure purchase intent, likability, uniqueness, brand fit, etc. You can also include open-ended qualitative questions to dynamically probe “why” people think and feel the way they do – thereby identifying areas for optimization and ascertaining how well your packaging communicates the intended benefits.


After the sequential package rotation, respondents are exposed to all the package designs and asked to rank them. You can also include open-ended questions in these direct comparisons so you can watch – and pinpoint – the key drivers for the rankings.

Invoke’s patent for conducting large-scale online research events enable you and your colleagues to participate as the research unfolds in real-time. For package testing, some of the benefits include:

Large Base Sizes.  Invoke’s ability to conduct large-scale research events with up to 350 participants gives you and your stakeholders confidence in the findings.

Nationally-Distributed Sample.  Randomly selected from panel partners or your own proprietary panel, Invoke LIVE events are national in scope compared to site-based location tests such as malls and focus group facilities.

Qualitative & Quantitative Insights Combined.  Say good-bye to the headaches that arise when linking findings across different methods and sample frames.  All your data is contiguous from one source using one uniform survey instrument.

Stakeholder Engagement.  As you and your colleagues watch each LIVE research event unfold, you can discuss and react to the findings in real-time.

On-the-Fly Probes. Viewers don’t always react as expected.  Invoke’s patented platform allows you to insert on-the-fly questions and conduct 1:1 chats in real-time so you can obtain the clarity you need.

Speed.  You’ll walk away from each LIVE research event with findings in-hand so you can quickly turn results into actions.

Monadic and Sequential Monadic DesignYou can include monadic and non-monadic approaches within a single live session to provide a fresh look at stimuli while giving respondents a chance to comment on all designs.

Research Expertise.  Invoke’s researchers have decades of experience helping clients generate deep insights and make smart business decisions – quickly and within budget.

Don’t Settle.  See What Invoke Can Do For You.