Invoke is your Innovation Partner

Generating rich insights and discoveries

 

SUPPORT ACROSS THE FULL PRODUCT LIFECYCLE

Whether you need to choose a winning concept, optimize an ad, or improve online engagement, Invoke recognizes that budgets and timelines are tighter than ever.

Our patented platform for Large-Scale Focus GroupsTM delivers the answers you need quickly and efficiently.  An Invoke researcher will join you and your colleagues in your office – and you’ll run the session as a cross-functional team.  Real-time analytics allow you to view key words and phrases trending from the open-ended questions, along with ratings from closed-ended questions.  And, you’ll be able to insert and change questions based upon participant responses — ensuring everyone’s objectives are addressed.

To learn more about how Invoke is helping its clients, please choose from the solutions below.

WHAT PEOPLE ARE SAYING…

"I value Invoke Solutions and its team because they provide fast, reliable, affordable insights and help us be efficient with our research investments. They are a pleasure to work with, provide insightful guidance and consistently deliver great results."

− Jean Enloe, Market Research Manager, 3M

"The ability to get consumer feedback, react in real time and get further input from those same consumers during a single session is an awesome benefit of this innovative research platform. This capability enabled us to save time and money on refining our advertisements"

− Jennifer Salera, Senior Marketing Manager, Nestle Waters

"For us, it allows collaboration, dynamic participation of internal and external parties, examination of shopper segments, rich, quantifiable, high-quality data, easy to-use deliverables, timely results and development of a clear, actionable story"

− Donna Goldfarb, VP of Consumer & Market Insights, Unilever

"At ConAgra, we have found Invoke to be an effective alternative to in-person focus groups. We get results in real-time with no waiting for reports. It allows more individuals on the team to be involved and interact without travel and therefore can be more cost effective as well."

− Dave Cox, Senior Director of Consumer Insights, ConAgra

"Customers are our business at Midas, and we are absolutely committed to meeting their needs. The Invoke platform is critical in helping us understand our customers, so we can offer them the best in customer service. We find Invoke to be extremely useful in helping us distinguish Midas from our competitors."

− Garry Rosenfeldt, Marketing Research Director, Midas, Inc.

"Working with Invoke and their unique approach allowed me to pull together a large group of key stakeholders to observe our customers from our different companies. In turn, the interactive research session we conducted provided clear direction and eliminated any debate over the decision and action we should take going forward."

− Rob Madonna, Customer Research and Insights, Plymouth Rock Companies

"Online hybrid (qualitative/quantitative) technology seems to be a 21st Century, difference-making research methodology. Invoke, more than simply combining qual and quant methodologies, can shore up the respective weaknesses of qual and quant by delivering projectable quantitative data and the qualitatively-derived ‘why’ behind it."

− Research Conference Report

Don’t Settle.  See What Invoke Can Do For You.