With a focus on understanding the “why” that drives content appeal, Invoke’s patented video content tests typically include:
If you need a national sample of prime-time viewers or a unique target that fits a specific profile, Invoke’s panel partners will find the right viewers.
MOMENT TO MOMENT DIALS
Essential for pinpointing moments in the storyline that work — or don’t. Respondents use their mouse to provide in-the-moment feedback. End points can be customized to fit your individual needs — and evaluations can even include a “tune-out” button so you can pinpoint where audiences are likely to drop-off.
DIGITAL RIGHTS MANAGEMENT
Provided through our dial partner, video content can be watermarked with an IP address or respondent IDs.
For short-form content where more than one version of the video may be under-consideration, Invoke’s platform allows for monadic and sequential monadic rotations to eliminate order bias.
After viewing the content, participants respond to your key quantitative diagnostics that are coupled with qualitative open ends – enabling you to fully understand the “why” behind their ratings, and allowing you to pinpoint key drivers for viewership and potential areas for improvement.