Invoke was originally conceived as a platform for global online learning – where instructors require an effective and interactive framework for facilitating “one on many” personal dialogues with students. We soon discovered the technology also radically improves the way that businesses solicit and act upon feedback from their customers, prospects and employees. As a result, the foundation for Next-Generation Large-Scale Focus Groups™ was born.
Since our founding, we have been perfecting our expertise in concept optimization and idea validation using patented real-time research methodologies. These methodologies are not simply online adaptations of traditional methods. Rather, they have been optimized from the ground-up for the internet era — with the needs of participants, customers and partners in mind.
Our laser-sharp focus on speed and efficiency has enabled us to provide our clients powerful reporting and analysis tools that are immediate, sophisticated and easy-to-use.
The Invoke Experience
Organizations who work with us know first-hand that no other methodology can match the excitement of participating in the LIVE research event as it unfolds — or of the speed of decision-making that Invoke enables.
Our patented technology allows us to manage up to 350 participants simultaneously – including the ability to synthesize the results and insert on-the-fly questions in real-time. This dynamic environment keeps participants engaged for up to 90 minutes. And, it ensures our clients walk away from each session with their key questions answered.
The excitement of watching insights build in real time…
WHAT PEOPLE ARE SAYING…
"I value Invoke Solutions and its team because they provide fast, reliable, affordable insights and help us be efficient with our research investments. They are a pleasure to work with, provide insightful guidance and consistently deliver great results."− Jean Enloe, Market Research Manager, 3M
"The ability to get consumer feedback, react in real time and get further input from those same consumers during a single session is an awesome benefit of this innovative research platform. This capability enabled us to save time and money on refining our advertisements"− Jennifer Salera, Senior Marketing Manager, Nestle Waters
"For us, it allows collaboration, dynamic participation of internal and external parties, examination of shopper segments, rich, quantifiable, high-quality data, easy to-use deliverables, timely results and development of a clear, actionable story"− Donna Goldfarb, VP of Consumer & Market Insights, Unilever
"At ConAgra, we have found Invoke to be an effective alternative to in-person focus groups. We get results in real-time with no waiting for reports. It allows more individuals on the team to be involved and interact without travel and therefore can be more cost effective as well."− Dave Cox, Senior Director of Consumer Insights, ConAgra
"Customers are our business at Midas, and we are absolutely committed to meeting their needs. The Invoke platform is critical in helping us understand our customers, so we can offer them the best in customer service. We find Invoke to be extremely useful in helping us distinguish Midas from our competitors."− Garry Rosenfeldt, Marketing Research Director, Midas, Inc.
"Working with Invoke and their unique approach allowed me to pull together a large group of key stakeholders to observe our customers from our different companies. In turn, the interactive research session we conducted provided clear direction and eliminated any debate over the decision and action we should take going forward."− Rob Madonna, Customer Research and Insights, Plymouth Rock Companies
"Online hybrid (qualitative/quantitative) technology seems to be a 21st Century, difference-making research methodology. Invoke, more than simply combining qual and quant methodologies, can shore up the respective weaknesses of qual and quant by delivering projectable quantitative data and the qualitatively-derived ‘why’ behind it."− Research Conference Report