About Us



Invoke is a technology driven, real-time market research company. We enable business and marketing leaders to make key decisions using data-driven, live research events. Our patented technology is used to test long and short form video content, new product concepts, brand and product messaging/positioning, and more, in 60-90 minute live sessions. Television networks, studios, global consumer brands, and digital forward companies all use Invoke to move their initiatives forward with confidence and consensus.

The unique value Invoke brings to its clients is our ability to probe deeply and find causation. We identify the root drivers of consumer preference and behavior. This is the magic of qualitative research. And Invoke does this in real time, at a large scale. We call it Big Qual.

We join all the key stakeholders at a client site and take them through a live, hour long journey with hundreds of consumers. Our technology automates the synthesis of the consumers’ comments and feedback, and produces data-rich reports, in real time. At the end of the hour, our clients have a decision made. Velocity is value.




Leadership Team

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Gigi Wang

Chief Executive Officer

Gigi has spent her career in technology, consulting, and market research. Prior to joining Invoke, she held numerous positions with market research and industry insight companies. Key positions include CRO at the Yankee Group, EVP at TNS (a WPP company) serving the Consumer and Technology sectors, and SVP and CMO roles at IDC.

She holds an M.S. in Engineering Management from the University of Massachusetts and B.S. in Operations Research from Cornell University. Gigi has served as a Director of Invoke since 2011.

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Jim Ahern

Chief Financial Officer

Jim is an experienced CFO with extensive experience providing financial and operational leadership to companies. He has designed and implemented systems, frameworks for financial analysis, and benchmarks.

His experience includes CFO roles with a variety of companies, including design & innovation consulting firm Continuum, where he helped lead the company to increased profitability and global expansion, as well as consulting CFO and advisory roles for numerous other companies.

Jim holds an MBA from UC Berkeley, an MS in taxation from Bentley, and a BS in accounting from the University of Vermont. He is also a CPA.

Peter Mackey

Chief Research Officer

Peter has an extensive career helping businesses optimize their brand engagements through a better understanding of their customers.  His multi-faceted marketing career has given him a deep experience in market research, brand building, communications and customer experience. For the past twenty years Peter has been building, growing and leading global research practices, most recently as CEO of Hall & Partners New York, a specialist in brand and communications research. He is the rare breed of researcher who has excelled in, and built practices around, both qualitative and quantitative methodologies. Peter is a graduate of the University of California Berkeley with a BA in Political Economics.