Author:Bar Fluet

[Infographic] Spending On Content During Covid-19

Invoke is conducting a weekly series of research sessions to track how Covid-19 affects spending on streaming services and cable TV. The infographic below was derived from a report that can be downloaded. You can also see the infographic results from week 1, week 2,...

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What Is Descriptive Research?

Descriptive research is one of three basic types of research design. It is a quantitative research method that is considered conclusive and is used to test specific hypotheses and describe characteristics or functions. Descriptive research should have a clear and accurate research question/problem. Some reasons you...

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