The media industry has not remained untouched during the pandemic. With more Americans staying put, the entertainment industry landscape has shifted toward on-demand, at-home content – perhaps for good. This explains why more and more, Americans prefer streaming over other means of content consumption. Roku and The Harris Poll on...

Do you ever wish you had a crystal ball? One that could predict how your audience will react to your idea before it reaches them? Unfortunately, once your advertisement has aired, your movie trailer has hit the big screen, or your product has reached the market, there’s no controlling your...

This year, citizens across the US have united to demand heightened diversity and inclusion within companies, from hiring processes all the way to leadership positions. Numerous organizations responded to these calls, claiming that Diversity and Inclusion (D&I) would be a top priority for them in the coming years, pledging to...

Validity and reliability are a common barometer of quality when it comes to quantitative research. However, there is also a benefit in assessing quality and trustworthiness in qualitative research. In this article we will learn what validity and reliability are, how they are measured in quantitative research, and how we...