What Stimuli to Use for Your Research

Stimuli – or “stim” for short – is an important element of any qualitative research project. Stim is any items or events researchers use to prompt a response or reaction from participants. For example, stim can be a movie trailer, an audio clip, or a product with new packaging. By...
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Test Screening Anytime, Anywhere with Virtual Test Scr...

The 20s have been a transformative decade so far. Buzzwords like “social distancing” have entered our daily vocabulary and technologies are advancing quickly to fit our adapting lifestyles. These changes have given rise to cloud-based technologies that allow for life to continue as seamlessly as possible. Teams are optimizing processes...

Virtues of a Virtual Research Solution

Covid-19 is changing our personal lives in many ways and will have many lasting effects. In industries like entertainment, healthcare, manufacturing, education, and more, we’re forced to find creative solutions to maintain day-to-day operations, usually through technology. Because of this, the pandemic has led to an accelerated adoption rate of...

Creating and Marketing Authentic, Elevated Travel and ...

While Disney is well-known for its timeless characters and storytelling on-screen, they’re perhaps equally renowned for the experiences they curate for fans off-screen. Parks like Disney World and Disneyland have long been some of the world’s most visited theme parks. Aside from their popular theme parks, Disney creates other unique...

Data Storytelling: Marrying Insights and Action

Data storytelling through thoughtful research has a special place in the entertainment industry. While it isn’t necessarily apparent to viewers, data plays a significant role behind the scenes of their favorite shows and movies. Dominique Batiste Director, Marketing & Partner Insights, ViacomCBS To understand data storytelling — the marriage between...