5 Ways the Internet Has Reshaped Entertainment Franchise Fandom

The internet has forever changed the entertainment franchise fandom landscape. Once something reserved for conventions or T-shirts, fan identity has found a solid foothold online. Fans today flock to forums, blogs, social network pages and groups, and fan art and fiction sites. Here, they can proudly display their identity, engage...
Read

The Importance of Branding in the Direct-to-Consumer E...

Just over a decade ago, cord-cutting was the latest trend disrupting the television entertainment market. People were getting fed up with paying bills for cable bundles that included channels they didn’t watch. Something had to give.  And it did. Once a leading source of media and entertainment, cable television lost...

Testing Movies & TV Show Content Securely with Vi...

Piracy and content security have been concerns for the entertainment industry since its inception. That said, the digitization of content presents unique challenges for studios and production companies seeking to protect their IP. Cyber threats are increasingly common, and leaked information and pirated content remain top security-related threats to the...

Is Advertising Testing Necessary?

You’ve spent countless hours brainstorming internally and consulting your agency, and receiving approval for your ideas from your higher-ups. You’ve been planning, filming, producing, editing, and executing. It’s been an exhausting but exciting process. You’re more than ready to bring your advertisement live and reap the benefits of your creativity. ...

The Complicated Future of America’s Cinemas

Movie theater chain AMC recently made headlines for a surprising reason. After several tough years on the public market, the company was getting a new lease on life from a group of stock-enthused Redditors. With the help of new, unexpected cash flow, AMC has been able to edge itself further...