When the first traditional in-person focus groups came on the scene in the 1940s, they were conducted to gain a deeper qualitative understanding beyond what one could get in a survey or questionnaire. Since then, not much has changed about the overall structure of focus groups. Typically, these in-person groups...

Invoke conducted its monthly large scale, virtual session with consumers to assess the ongoing impact of COVID-19, and how that’s affecting media consumption. This time we conducted our session in France. We found that consumers in France are similar to consumers in the US in some ways, and different in...

Invoke is conducting a longitudinal study to track how Covid-19 affects spending on streaming services and cable TV. The infographic below was created from the 6th research study. The full set of reports can be downloaded. You can also see the results from prior studies: Report #1 Report #2 Report...

In a previous post, we delved into the role of race in research and how to conduct more racially inclusive studies. In this article, we’ll take a look at how gender and sex fit into market research, and why restructuring our research methods to implement a more gender-inclusive approach is...