How Will NFTs Reshape the Entertainment Industry?

In the past few years, Hollywood has faced some serious challenges and changes. Aside from the pandemic stalling production, disrupting long-held distribution cycles, and causing theaters to push back releases, another giant has threatened the status quo the entertainment industry has enjoyed for several decades.  This other great disruptor is...
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What Is Copy Testing?

It’s no secret these days that the way to produce the most effective ads is to test them on a subset of your target audience before they’re aired to the world. This way, you can receive valuable feedback needed to optimize your ads.  We’ve discussed the basics of advertising testing...

6 Benefits of Conducting Invoke LIVE Sessions with Vis...

We recently unveiled our Vis-a-Vis feature which enables clients to carry out face-to-face conversations with market research participants for the first time ever on Invoke’s platform. By adding the feature to Invoke LIVE, we offer a secure, turnkey, virtual alternative to in-person focus groups that build upon traditional market research...

4 Challenges with Global Market Research (And How Virt...

Increased internet connectivity, technological advancements in logistics and operations, global supply chains, and the rising number of international brands all lend to our modern, globalized reality. Today, every brand has the power to break free from the constraints of physical borders and reap the benefits of a worldwide market.  To...

{New Feature} Vis-a-Vis Elevates the Invoke LIVE Solut...

We’re excited to introduce our new Vis-a-Vis feature to the Invoke LIVE market research solution, elevating our current offering to enable face-to-face discussions with target consumers for deeper qual/quant insights.  Since our origins, we’ve persistently advanced our offerings with the latest technology to provide the best-in-market virtual solution for qual/quant...