The Invoke Blog

The latest from inside Invoke...

What is Ad Testing?

Simply put, ad testing is a form of market research used to evaluate the effectiveness of advertising campaigns. Ad testing is important in understanding how audiences respond to ads and how they can be changed to better suit consumers. Ad testing methods Monadic testing and sequential monadic testing are two common and proven qualitative research methods of testing ads. Monadic testing asks participants to look at a single ad and provide feedback on it, giving an unbiased...

Continue Reading

What Is Triangulation in Qualitative Research?

There are several approaches to qualitative research, with each method focusing on a different characteristic of consumer behavior. Sometimes, researchers will choose to use a combination of these techniques - rather than just one - to gain a more comprehensive data set. Triangulation is an approach that uses multiple qualitative research methods in conjunction to develop a thorough understanding of a product. A single research method might reveal some aspects of consumer responses, but one or...

Continue Reading

What is Qualitative Observation?

Qualitative research involves the use of descriptive language rather than hard numbers. Therefore, qualitative research methods need to take into account the various facets of human behavior to accurately depict consumer insights. Qualitative observation is arguably the most primal of methods, comprising your five main senses - sight, sound, smell, taste, and touch. While seemingly basic, these five senses are generally what dictate our first impressions. How a product looks, smells, and feels can be the deciding...

Continue Reading

What is Monadic Testing?

Qualitative research employs a variety of methods to achieve a well balanced set of data. Monadic Testing and Sequential Monadic Testing are two simple, albeit effective, forms of qualitative research, both with their respective strengths and limitations. Let’s look at what they are, how they are different, and how they can be applied in real-world scenarios. Monadic Testing Monadic testing is a research method that allows a company to get product feedback in complete isolation. Research participants...

Continue Reading

Data Collection Methods for Qualitative and Quantitative Research

In the process of conducting a market research project, the method you choose to collect your data is one of the most critical decisions you’ll make. It’s important to know the different methods of data collection in order to make an objective and informed decision on the optimal collection approach to get the information you need. Being knowledgeable about the different collection methods also enables you to better understand data that was collected in a...

Continue Reading