The Invoke Blog

The latest from inside Invoke...

Invoke to Sponsor and Present at Media Insights & Engagement Conference

Company to share expertise on how adding qualitative insights to data brings depth to the story BOSTON, Mass., and LOS ANGELES, Calif., January 6, 2020 — Invoke®, the Big Qual Decisions™ leader empowering brands to make informed, real-time decisions, today announced that Wayne Goodreau, Principal Researcher, will present “Crafting a Compelling Research Story,” and Gigi Wang, CEO, will moderate a panel discussion on “Creating Narratives from Data” at the upcoming Media Insights & Engagement Conference, taking...

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Invoke Introduces Real-Time Translations Delivering Value for Global Brands with Global Customers

Integrated Translation Capability Expands Global Reach and Impact; Removes Communication Barriers and Brings Scalable Solution to Brands Around the World   BOSTON, December 19, 2019  Invoke®, the Big Qual Decisions™ leader empowering  brands to make informed, consumer-driven decisions in real time, today announced the addition of real-time translations to its flagship qual/quant technology to provide the market research industry’s most global decision platform. Invoke Translations One of many new enhancements to its platform, Invoke utilizes natural language processing and...

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Is Disney+ Reclaiming the Shared Television Experience?

Well, there’s no question we’re deep into the holiday season now.  With Thanksgiving behind us, no one can say it’s too early to celebrate anymore. And no matter what you celebrate, sharing an experience with friends and family most likely plays into a celebration.  While a season staple, the importance of a shared experience extends beyond the holidays. Take a look at this Telegraph article.  The article describes a couple studies in which they found sharing...

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Viewer-Testing Content Key To Surviving Crowded Streaming Market

It is no secret that the Streaming Video On Demand (SVOD) market is currently undergoing significant change. What has for a long time been a relatively uncrowded market is becoming increasingly congested as more big players in media and entertainment (i.e., Disney, Apple, HBO, NBCUniversal and more) enter with their own proprietary platforms. The ramifications of this have already been felt as providers like NBC Universal, Disney and HBO have pulled existing licensed content from...

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Reclaiming Customer Engagement In An Age Of Declining Online Confidence

 You may have heard that Facebook is planning to launch a news section within their app and become a source for trustworthy news.  We will have to wait and see if by formalizing a news feed from established news sources they can reverse some of the trust attrition that’s occurred over the past few years within American culture. It’s an unprecedented time in the media landscape with strained political/media relationships and numerous data and...

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