The Invoke Blog

The latest from inside Invoke...

Viewer-Testing Content Key To Surviving Crowded Streaming Market

It is no secret that the Streaming Video On Demand (SVOD) market is currently undergoing significant change. What has for a long time been a relatively uncrowded market is becoming increasingly congested as more big players in media and entertainment (i.e., Disney, Apple, HBO, NBCUniversal and more) enter with their own proprietary platforms. The ramifications of this have already been felt as providers like NBC Universal, Disney and HBO have pulled existing licensed content from...

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Reclaiming Customer Engagement In An Age Of Declining Online Confidence

 You may have heard that Facebook is planning to launch a news section within their app and become a source for trustworthy news.  We will have to wait and see if by formalizing a news feed from established news sources they can reverse some of the trust attrition that’s occurred over the past few years within American culture. It’s an unprecedented time in the media landscape with strained political/media relationships and numerous data and...

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Meet The Team – Bar

Meet Bar Fluet, one of our Research Managers.  Clients who work with Bar value her research expertise and appreciate her dedication in going above and beyond. In her six years with the company, Bar has mastered the magic of an Invoke Live session. She is also in lock step with our clients, and the marketplace at large, in identifying the major trends in consumer preference and behavior. When she’s not helping clients discover actionable insights, she...

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The Netflix Situation: Is It All About the Value Equation?

Much has been made of Netflix’s recent Q2 earnings. The company reported a loss of 126,000 domestic paid subscribers and missed its forecast for global subscriber growth, sending news outlets and market analysts into a frenzy. According to the CNBC article linked above, the company blames price increases, a weaker slate of content, and its strong Q1 growth for its Q2 performance. Journalists and analysts, meanwhile, have tacked on the ideas of increased competition and...

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