Viewer-Testing Content Key To Surviving Crowded Streaming Market
It is no secret that the Streaming Video On Demand (SVOD) market is currently undergoing significant change. What has for a long time been a relatively uncrowded market is becoming increasingly congested as more big players in media and entertainment (i.e., Disney, Apple, HBO, NBCUniversal and more) enter with their own proprietary platforms. The ramifications of this have already been felt as providers like NBC Universal, Disney and HBO have pulled existing licensed content from...
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