Consumers in France Watch More Content During COVID-19, but Which Services Are They Using?

Invoke conducted its monthly large scale, virtual session with consumers to assess the ongoing impact of COVID-19, and how that’s affecting media consumption. This time we conducted our session in France. We found that consumers in France ar...

Invoke conducted its monthly large scale, virtual session with consumers to assess the ongoing impact of COVID-19, and how that’s affecting media consumption. This time we conducted our session in France. We found that consumers in France are similar to consumers in the US in some ways, and different in other ways. Consumers in France, like those in the US, are watching more content during the pandemic than they did before, especially among younger people. In France, people also love streaming services because of the variety, flexibility, and no ads. However, consumers in France are selecting streaming services over cable at a 2:1 ratio whereas consumers in the US are selecting streaming services over cable at a 3:1 ratio.

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