While Americans are under lockdown, Invoke is conducting a weekly series of research sessions to track how the Covid-19 pandemic affects media consumption habits. The infographic below was derived from a report that can be downloaded. You can also see the infographic results from week 1 and week 2.
The latest results show that financial strain is starting to influence decisions. Nonetheless, streaming continues to be viewed as essential. The type of content being viewed is trending toward thoughtful and contemplative.