[Infographic] Content Consumption During Covid-19

Invoke is conducting a longitudinal study to track how Covid-19 affects spending on streaming services and cable TV. The infographic below was created from the 5th research study. The full report can be downloaded. You can also see the results from prior studies:

The latest results show that Americans are starting to consider changes to their content providers. They continue to prefer streaming due to its value. They are not ready to go back to theaters.

Content Consumption During Covid-19. Coronavirus Pulse project, report #5, June 2020

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