Invoke is conducting a longitudinal study to track how Covid-19 affects spending on streaming services and cable TV. The infographic below was created from the 6th research study. The full set of reports can be downloaded. You can also see the results from prior studies:
While most states begin to reopen, Invoke continues to gauge how the Covid-19 Pandemic is influencing spend and consumption of content. This is the 6th Pulse Research study we’ve conducted among ~100 Americans, aged 18-54. Here is what we learned this round:
- The entertainment value of streaming continues to rise.
- Americans are still not ready to go back to theaters, but their opinion is starting to shift.
- Americans are watching MORE movies and TV shows on streaming services than before the virus hit.