With the spread of Coronavirus in the US, Invoke wanted to learn how the reality of the pandemic is impacting Americans. On March 30, 2020, we launched an asynchronous Invoke Pulse session with 102 online participants between the ages of 18-24– the first in a series of studies of media consumption during the crisis.
The infographic below was derived from a report that can be downloaded. It shows that although Americans are vitally concerned about potential health and financial issues as the Covid-19 outbreak spreads, they have escalated their reliance on streaming services for entertainment and diversion as they endure social distancing and stay indoors.
The study found that 75% of respondents (80% of those age 35 and younger) are watching more streaming content than before the pandemic struck. Almost three-quarters (73%) said they prefer content from established services like Disney+, Amazon Prime, Hulu, and Netflix. Less than half—46% of respondents—said that cost was the most important factor, right now, in deciding what to watch.