We are excited to present a Variety Streaming Room panel titled “The State of Direct-to-Consumer Entertainment Marketing”. The panel will take place on February 18 at 9:30 am PT.
During this panel, experts in the entertainment space will discuss what research tools, strategies, and technologies marketers must use to promote themselves in an increasingly competitive direct-to-consumer entertainment market. Our panel of expert marketers and leaders will reveal their keys to success in engaging their audiences.
Invoke CEO Gigi Wang says about the topic, “The pandemic has made it patently clear that for companies to survive and grow, they must utilize innovative technologies and targeted marketing strategies to meet the challenges of this new entertainment business environment. Discovering a segment of an audience that now spans the country — and the world — is daunting.”
Our panelists are thought leaders from the media and entertainment industry including:
- Gigi Wang, CEO, Invoke
- Puja Vohra, EVP Marketing and Strategy, Showtime Networks
- Ira Rubenstein, Chief Digital and Marketing Officer, PBS
- Eric Ratchman, Global Head of Business, IMDB TV, Amazon Studios
- Josh Kovolenko, SVP Marketing, Discovery Inc.
The panel will be moderated by Variety New York Digital Editor Todd Spangler.