Company to share expertise on how adding qualitative insights to data brings depth to the story
BOSTON, Mass., and LOS ANGELES, Calif., January 6, 2020 — Invoke®, the Big Qual Decisions™ leader empowering brands to make informed, real-time decisions, today announced that Wayne Goodreau, Principal Researcher, will present “Crafting a Compelling Research Story,” and Gigi Wang, CEO, will moderate a panel discussion on “Creating Narratives from Data” at the upcoming Media Insights & Engagement Conference, taking place January 27-29, 2020 in New Orleans.
In addition to the presentation and panel discussion, scheduled for Monday, January 27 at 10:45 a.m. CST and Tuesday, January 28 at 2:00 p.m. CST, Invoke will also serve as an event sponsor.
Ms. Wang will lead the conversation on how turning numbers and information into meaningful insights and a path forward is an art form in itself. The panel will also discuss how data can be turned into a compelling story, assist in maximizing business results, and ways it can help guide the creative process.
The Media Insights & Engagement Conference is an annual opportunity for the media industry to re-connect and learn about the latest research methods for evaluating viewer engagement, sharing insights on turning data into decisions, and many other research trends across the entertainment industry.
Invoke is a recognized leader in real-time market research technology that enables deep qualitative analysis at large quantitative scale. Its patented software, along with its FutureView© media benchmark, is used by brands, media & entertainment companies and political stakeholders to test ads, names, product concepts, packaging and scripted/unscripted programming. Learn more at Invoke.com.
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