While 95% of Americans remain under instructions to stay at home, Invoke continues to try to understand how the dystopian reality that is the Covid-19 pandemic is impacting the consumption of streaming content. On March 30, 2020, we began conducting weekly asynchronous Invoke Pulse sessions. Week 1 results have already been published. Now we are publishing the results from week 2.
The infographic below was derived from a series of reports that can be downloaded. As we observed in the first installment of our Pulse research, Americans continue to watch more content than ever before, subscribing to at least one streaming service like Netflix, Amazon Prime, or Disney+. In fact, just in the last week, we observed a 10% increase in the number of people subscribing to two or more services to keep them occupied during the quarantine.