Data Storytelling: Marrying Insights and Action

Data storytelling through thoughtful research has a special place in the entertainment industry. While it isn’t necessarily apparent to viewers, data plays a significant role behind the scenes of their favorite shows and movies. Dominique Batiste Director, Marketing & Partner Insights, ViacomCBS To understand data storytelling — the marriage between...

Live vs. Asynchronous Research Sessions: When to Choos...

Online qualitative/quantitative research sessions allow research teams to conduct qualitative and quantitative research and analysis in one place. Through this methodology, researchers can combine a number of quantitative questions and methods with open-end exploration. This helps to provide a direct link between what have traditionally been disparate sources of understanding....

Shifting Viewing Habits and the Need to Create Diverse...

Now is an interesting time to be in the entertainment industry. For one, streaming has established its place in Hollywood and shifted the industry landscape permanently. In the face of the pandemic, audiences make viewing choices based on the context of their everyday lives, skewing established viewing patterns. At the...

Deconstructing Which Platforms and Genres Americans Ar...

Streaming has become a favorite pastime in the wake of the pandemic. With three-quarters of Americans reporting watching more content now than they did before the pandemic and more players moving into the space, the streaming wars are heating up. But who’s winning the streaming wars? And what are Americans...