The Best Addition to Your Market Research Toolbox in 2021

As a market researcher, it’s your goal to provide the best possible service to your clients. You want to be there to help them reach actionable insights and make informed decisions. To do so, you need to be equipped with the best possible market research tools.  That being said, there...

More Theatrical Release Pushbacks Among Increased Unce...

It appears that the COVID-19 pandemic has dealt yet another blow to the entertainment industry. Traditional theatrical distribution models are once again being tested as variants of the virus thrust the industry back into an all-too-familiar state of uncertainty.  This week, Paramount Pictures announced that three major movie releases slated...

Thank You for Helping Us Raise Money for Make a Wish!

The team at Invoke wants to take a moment to thank YOU for supporting our Make a Wish fundraiser! Thanks to our clients who booked sessions in June, we were able to make a generous donation to the Make a Wish foundation. The Make a Wish Foundation helps make wishes come...

4 Pitfalls of Traditional Healthcare Market Research&#...

If the past few years have proven anything, it’s that healthcare is an increasingly important need in our society. We’ve leaned on doctors, pharmaceutical companies, and researchers to deliver the medicines and devices we need to remain healthy and prevent future illness. While these groups have continuously delivered revolutionary medicines...