We’re excited to introduce our new Vis-a-Vis feature to the Invoke LIVE market research solution, elevating our current offering to enable face-to-face discussions with target consumers for deeper qual/quant insights.  Since our origins, we’ve persistently advanced our offerings with the latest technology to provide the best-in-market virtual solution for qual/quant...

WALTHAM, Massachusetts (09/20/21) — Invoke, a global leader in online consumer market research, today announced the launch of Vis-a-Vis, the latest addition to its arsenal of market research solutions. The technology enables Invoke’s clients – including content creators, production teams, and distributors as well as general consumer marketing executives —...

As a market researcher, it’s your goal to provide the best possible service to your clients. You want to be there to help them reach actionable insights and make informed decisions. To do so, you need to be equipped with the best possible market research tools.  That being said, there...

It appears that the COVID-19 pandemic has dealt yet another blow to the entertainment industry. Traditional theatrical distribution models are once again being tested as variants of the virus thrust the industry back into an all-too-familiar state of uncertainty.  This week, Paramount Pictures announced that three major movie releases slated...