Movie theater chain AMC recently made headlines for a surprising reason. After several tough years on the public market, the company was getting a new lease on life from a group of stock-enthused Redditors. With the help of new, unexpected cash flow, AMC has been able to edge itself further...

The value of research lies not in the raw data, but rather in how researchers organize, present, and interpret that data through research reports.  The term “reporting” is also subject to interpretation and personal preference.  Some clients like to receive the data in its raw, untabulated format. Some like it...

In the days before virtual test screening research, studios, networks, and producers commonly left test screening content up to chance. Researchers would intercept participants for in-person test screenings at the mall or leaving a theater. Still today, some use this outdated method of recruiting test participants and screening content.  Aside...

It’s no longer enough to keep a finger on the pulse of consumer trends and shifts in behavior. Entertainment industry marketing professionals need instead to stay ahead of the curve to keep their brand relevant in a world of instant gratification, eight-second attention spans, and rapidly fleeting trends.  With the...