Survey vs. Questionnaire

“Questionnaire” and “survey” are often used interchangeably, but in the world of market research, they are quite different things. A questionnaire is a series of straightforward questions, while a survey is a collection of data through numerous methods, one of them potentially being a questionnaire. What is a Questionnaire? A...

What is Movie Trailer Testing?

Promoting a movie requires a massive marketing campaign, from posters to online advertisements. However, movie trailers remain one of the most powerful forms of movie marketing, and provide audiences a crucial first impression of the movie. Movie trailer testing is a way to gauge audience reactions to multiple versions of...

Types of Content and Genres Viewed by Americans During...

Over the past few weeks, Invoke has been conducting a series of Pulse studies to gauge the changes around content consumption that are the result of the pandemic. A Pulse is a short version of our online qual/quant platform. We use Pulses in a several ways: To monitor an attribute...

[Infographic] Spending On Content During Covid-19

Invoke is conducting a weekly series of research sessions to track how Covid-19 affects spending on streaming services and cable TV. The infographic below was derived from a report that can be downloaded. You can also see the infographic results from week 1, week 2, and week 3. The latest...