The Invoke Blog

The latest from inside Invoke...

The Cord-Cutting Phenomenon Part 2: Original programming should be a consideration – not only for streaming, but for traditional providers as well

This is the second in my two-part take on cord-cutting, based on data from our recent Invoke Live session focused on the topic. To read part 1, please click here. Looking at other side of the coin, those that say streaming on-demand providers have improved over the past 3 years often point to content as well. Namely, they point most often to original content: “They have added more and more shows as well as created original series,...

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The Cord-Cutting Phenomenon Part 1: Challenges and Opportunities for Programming Providers

Cord cutting (abandoning traditional wired pay TV services like cable, fiber, and satellite)  carries with it a ton of implications – for the customers themselves, for wired providers, for streaming and other non-traditional providers, for networks/content providers, for advertisers, and pretty much anyone that touches programming in some way. And because of this, the topic has been receiving a significant amount of attention over the past few years. Articles signaling doom and gloom for traditional...

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Meet the Team: Peter

Peter Mackey leads the Invoke research team with his extraordinary vision as a Chief Research Officer. He is an effective leader who cultivates a great team dynamic and promotes creative and innovative solutions to problems. Peter is a unique researcher who has excelled in and built practices around both qualitative and quantitative methodologies. Peter always pushes for imaginative, new approaches and finds ways to implement those methods into the design of the research. He frequently speaks...

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Americans Don’t Watch Soccer? The World Cup Tells You Otherwise.

Everyone is talking about the World Cup now, um, maybe not in the U.S. Soccer is not the most popular sport in the country, but it’s catching up with other major sports. The World Cup television viewership may not be as good as 2014 without Team USA’s participation but advertisers should keep their eyes on some other numbers. World Cup Viewers Actually Increase If Team USA Games Are Excluded Team USA brought over 10 million U.S. TV...

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Meet the Team: Maria, Project Manager

Maria Tarsici is one of our team members that makes the magic happen by ensuring the quality of our data. For the past five years as a project manager, she has developed a reputation for always finding the right participants for our clients’ studies, being able to meet all the sample specs, and staying on budget. At the end of each LIVE session, Maria creates a concise summary which enables our client to make a...

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