Invoke conducted its monthly large scale, virtual session with consumers to assess the ongoing impact of COVID-19, and how that’s affecting media consumption. This time we conducted our session in France. We found that consumers in France are similar to consumers in the US in some ways, and different in...

Invoke is conducting a longitudinal study to track how Covid-19 affects spending on streaming services and cable TV. The infographic below was created from the 6th research study. The full set of reports can be downloaded. You can also see the results from prior studies: Report #1 Report #2 Report...

In a previous post, we delved into the role of race in research and how to conduct more racially inclusive studies. In this article, we’ll take a look at how gender and sex fit into market research, and why restructuring our research methods to implement a more gender-inclusive approach is...

As thousands occupy the streets to protest police brutality in support of Black Lives Matter, institutions nationwide are taking this opportunity to rethink their approaches to diversity and racial inclusivity. Market research is no exception. For decades, demographic components of surveys have generally tread traditional lines, unconsciously reinforcing the racial...