The value of research lies not in the raw data, but rather in how researchers organize, present, and interpret that data through research reports.  The term “reporting” is also subject to interpretation and personal preference.  Some clients like to receive the data in its raw, untabulated format. Some like it...

In the days before virtual test screening research, studios, networks, and producers commonly left test screening content up to chance. Researchers would intercept participants for in-person test screenings at the mall or leaving a theater. Still today, some use this outdated method of recruiting test participants and screening content.  Aside...

It’s no longer enough to keep a finger on the pulse of consumer trends and shifts in behavior. Entertainment industry marketing professionals need instead to stay ahead of the curve to keep their brand relevant in a world of instant gratification, eight-second attention spans, and rapidly fleeting trends.  With the...

The direct-to-consumer entertainment market has become flooded with new players over the past few years. This increasingly busy market is home to both streaming giants like Netflix that churn out massive amounts of content for all kinds of viewers and smaller streaming platforms like Discovery+, with a family of well-known...