Often, when people envision what market research is, thoughts turn to “test and measurement” types of research projects. Projects in which researchers expose participants to some sort of stimuli (new products, advertisements, TV shows, etc.) and then participants provide feedback on said stimuli to help teams make decisions on directions,...

Watch the 5-minute demo video below to find out how our entertainment industry clients are able to make fast, consumer-driven changes to their TV shows and movies with the help of Invoke. Read on for the five things a TV series pilot test will tell you.  TV pilots have the...

Nailing the pre-production stage in filmmaking is critical to the success of the final product. Testing pre-production content is key to setting a solid foundation. The right tools and methodology will help get you there. It’s no longer enough to gather 10 people in the backroom of a movie theater...

The Media and Entertainment Services Alliance (MESA) published an article titled, Hold the Popcorn: The Content Secret Sauce Won’t Be Secret for Long. The article explores how modern-day media and entertainment companies are leveling up their content game with pre-consumption insights from Invoke and post-consumption measurements from Qualtrics and SAP....