Thank You for Helping Us Raise Money for Make a Wish!

The team at Invoke wants to take a moment to thank YOU for supporting our Make a Wish fundraiser! Thanks to our clients who booked sessions in June, we were able to make a generous donation to the Make a Wish foundation. The Make a Wish Foundation helps make wishes come...

4 Pitfalls of Traditional Healthcare Market Research&#...

If the past few years have proven anything, it’s that healthcare is an increasingly important need in our society. We’ve leaned on doctors, pharmaceutical companies, and researchers to deliver the medicines and devices we need to remain healthy and prevent future illness. While these groups have continuously delivered revolutionary medicines...

What Is Exploratory Research?

Often, when people envision what market research is, thoughts turn to “test and measurement” types of research projects. Projects in which researchers expose participants to some sort of stimuli (new products, advertisements, TV shows, etc.) and then participants provide feedback on said stimuli to help teams make decisions on directions,...

5 Things a TV Series Pilot Test Will Tell You

Watch the 5-minute demo video below to find out how our entertainment industry clients are able to make fast, consumer-driven changes to their TV shows and movies with the help of Invoke. Read on for the five things a TV series pilot test will tell you.  TV pilots have the...