Thoughts from the 2011 Ad Trends Report

With the economy continuing to impact us all on a daily basis, we decided to look under the hood of the ad agency world to see how economic woes and budget cuts were impacting their usual way of doing business. In our exploration of interesting cost cutting measures, we unearthed...

Back End of Innovation: Starting with the not so clear...

Now that everyone seems to be clear (or at least progressing nicely) on how to harness the fuzzy front end of innovation, IRR (never a group to rest on the current state of things) led a new charge last week in La Jolla, CA with a diverse community of corporate...

5 MORE Key Insights from the 2011 Annual Holiday Shopp...

A couple things stand out as I share another five key insights gathered from our recent Invoke Live! – 2011 Holiday Shopping study. No matter how convenient and easy online shopping becomes, brick-and-mortar will always have a place in consumers’ hearts. Journeying through a physical store delivers a tactile experience...