5 Key Insights from the 2011 Annual Holiday Shopping R...

With Halloween not even in many people’s sightline, it probably seems a little early to be talking about the winter holidays. But, as a lot of us know (especially those in the consumer packaged goods and retail industries) planning for this all-too important shopping season is already starting, or started,...

New Question Type: 10 Points Grid Scale

Invoke is happy to announce the launch of the first in a series of improvements we are making in the types of questions we can ask our participants: The 10 points grid scale question type.

Is Twitter A Bellwether of the Truly Socially Engaged ...

If you are like me, you’ve heard the question posed more than once – What value does Twitter offer companies and where does Twitter fit into a company’s larger social media strategy? In an age where competition for both the attention and feedback of consumers is fierce, finding answers to...

Smartphones and the Social Networker

Anyone who wandered by an Apple store earlier this summer, around the release of iPhone 4, can attest to the growing interest and demand for smartphones. But what are consumers really using these option laden phones for, and what do they envision as the future potential for this ever more...