New Question Type: 10 Points Grid Scale

Invoke is happy to announce the launch of the first in a series of improvements we are making in the types of questions we can ask our participants: The 10 points grid scale question type.

Is Twitter A Bellwether of the Truly Socially Engaged ...

If you are like me, you’ve heard the question posed more than once – What value does Twitter offer companies and where does Twitter fit into a company’s larger social media strategy? In an age where competition for both the attention and feedback of consumers is fierce, finding answers to...

Smartphones and the Social Networker

Anyone who wandered by an Apple store earlier this summer, around the release of iPhone 4, can attest to the growing interest and demand for smartphones. But what are consumers really using these option laden phones for, and what do they envision as the future potential for this ever more...

Online Surveys: How long is too long?

Ask nearly anyone involved in online research and they’ll tell you that the ideal survey length is 15 to 20 minutes or less. Anything longer and you invite bad behavior (straightlining, satisficing), drop outs, or create ill-will and lack of responsiveness the next time around. Some brave souls are even...