Arrrr! There be treasure buried in that research!

Market research has evolved, for sure, when it comes to how it views qualitative data. Market researchers, for the most part, understand the need to get beyond the numbers in quantitative data and dig for those emotional qualitative responses.

New Features in Analytics!

The new Analytics version includes many updates in the question and chart display, and a whole new On-Screen Help experience. Adaptive Axis Values Chart axis range now changes automatically according to the highest values in the series. Axis range is now consistent with the exported chart in PowerPoint.   Updated...

Thoughts from the 2011 Ad Trends Report

With the economy continuing to impact us all on a daily basis, we decided to look under the hood of the ad agency world to see how economic woes and budget cuts were impacting their usual way of doing business. In our exploration of interesting cost cutting measures, we unearthed...