Does pink slime ruin the “all natural” label?

Recent news of pink slime in the food industry highlights for me just how industrialized the US food industry has become. If this meat filler can be called “all natural,” it makes me wonder about all the other all natural product I buy. The good news is, the public outcry...

Mobile Concerns: We don’t believe the hype

We have a generation of young people that have been born into a mobile world. Debate abounds on whether iPads are ideal for cognitive development in toddlers, how old children should be before getting a cellular phone, deployment of tablets in the classroom for teaching and engaging students. In recent...

Market Research = Professional Listening?

I just read a really interesting article from the McKinsey Quarterly called The Executive’s Guide to Better Listening, written by Bernard Ferrari. You may be saying to yourself – “But Wayne, you are not an executive. Why do you care?” Well, random curious reader, I may not be an executive....

Arrrr! There be treasure buried in that research!

Market research has evolved, for sure, when it comes to how it views qualitative data. Market researchers, for the most part, understand the need to get beyond the numbers in quantitative data and dig for those emotional qualitative responses.