Smartphones and the Social Networker

Anyone who wandered by an Apple store earlier this summer, around the release of iPhone 4, can attest to the growing interest and demand for smartphones. But what are consumers really using these option laden phones for, and what do they envision as the future potential for this ever more...

Online Surveys: How long is too long?

Ask nearly anyone involved in online research and they’ll tell you that the ideal survey length is 15 to 20 minutes or less. Anything longer and you invite bad behavior (straightlining, satisficing), drop outs, or create ill-will and lack of responsiveness the next time around. Some brave souls are even...

What impact will the economy have on the Holiday Season?

Recently Invoke conducted an Invoke Live Study with 300 participants to understand how Americans celebrate their holidays, how they think about and approach gift shopping, and more importantly, what impact the economy will have on their holiday plans. What we found is that the economy is likely to have a...