5 MORE Key Insights from the 2011 Annual Holiday Shopp...

A couple things stand out as I share another five key insights gathered from our recent Invoke Live! – 2011 Holiday Shopping study. No matter how convenient and easy online shopping becomes, brick-and-mortar will always have a place in consumers’ hearts. Journeying through a physical store delivers a tactile experience...

5 Key Insights from the 2011 Annual Holiday Shopping R...

With Halloween not even in many people’s sightline, it probably seems a little early to be talking about the winter holidays. But, as a lot of us know (especially those in the consumer packaged goods and retail industries) planning for this all-too important shopping season is already starting, or started,...

New Question Type: 10 Points Grid Scale

Invoke is happy to announce the launch of the first in a series of improvements we are making in the types of questions we can ask our participants: The 10 points grid scale question type.

Is Twitter A Bellwether of the Truly Socially Engaged ...

If you are like me, you’ve heard the question posed more than once – What value does Twitter offer companies and where does Twitter fit into a company’s larger social media strategy? In an age where competition for both the attention and feedback of consumers is fierce, finding answers to...